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PMing and assisting with Retail Marketing activity across 107 stores in 17 EU markets. Responsible for all Outlet doors, developing strong relationships with centre partners and proposing initiatives to drive business KPIs. ‘Expert' in department financials, responsible for managing/ allocating budget and vetting all invoices. Responsible for placing seasonal GWP orders and maintaining inventory. Confident in building cohesive campaign strategies and driving to operational success, partnering with multiple stakeholders. Experienced in CRM analysis, Office and GBIS reporting software. Key achievements include developing EU Retail Tool Kit, creation/ roll-out of holistic Marketing calendar, and implementation of monogramming in EU.
PA intern to the Retail Director for Europe, supporting VP of Retail and District Managers. Co-ordinated end of FY14 Retail event (50 - 60 guests) and FY15 EU Retail Summit (3-day conference and awards dinner, 150 - 160 guests). Latter involved arranging all transport/ logistics, negotiating with venues and sourcing vendors for goodie bags, decorations etc.
Three-month internship during market whilst studying in New York. Responsibilities included managing the showroom, order tracking, mailing samples, producing collection boards and assembling print/ style catalogues.
Year-long placement involving six months in Womenswear and six months in Women's Accessories, Lingerie, Travel, and Concept Store. Two weeks work experience in the Creative Office. Nominated for Extraordinary Person award. Winner of Outstanding Contribution to Womenswear award for May 2012.
Exchange semester in New York, achieving a First in every module: Merchandising Workshop, Production Method, Fashion Publishing, Textile Science, Fashion Show Production/ Publicity.
Modules included: Fashion Marketing, Range Planning, Buying, Finance, Journalism, Merchandising Calculations, Retail Law.
Art History plus one semester of media experimentation, one semester specialising in Textile Design for Fashion.
AS and A Level
Selfridges & Co.