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As an insight consultancy obsessed with ideas, we deliver global solutions for our clients from positioning work to creative development research. I lead global insight projects across multiple categories from FMCG (Mondelez/Unilever/Pepsico) through to digital (YouTube). This demands a sharp understanding of business objectives: management of multiple stakeholders: sound strategic guidance for clients throughout projects (advising on relevant & where necessary innovative methodology, moderation, concept creation/refinement) and providing commercially strategic conclusions that deliver the required detail whilst ensuring engagement at a meta brand level. With the core business based out of NYC, I work alongside our EMEA MP to grow the European hub of the business, involving extensive new business efforts, infrastructure development and strategic management planning. Qualifications: AQR Moderating Skills Course, 2015
A global brand consultancy and design studio, my remit was multi-faceted, from client services through to strategy and research and I worked simultaneously across a range of international accounts. Client Services: I led a range of international accounts from food and beauty brands for Unilever, ABWFoods, and Starbucks, through to Utility Companies. I was the main point of contact for, and cultivated direct relationships with, senior level clients, guiding brands through a variety of projects from initial concept development to global roll out across a range of touchpoints from packaging, press advertising, content creation, digital, interiors, events and experiential. I managed large budgets and was responsible for keeping projects on brief whilst creatively challenging clients. I took on increased responsibility shortly after starting with HA, having quickly proven myself to be driven and capable, entrusted with extensive solo international travel on behalf of the agency and line management of team members. New Business: I was involved with identifying new business opportunities and on the marketing team for the agency’s external communications. From organic new business, lead generation, managing successful pitches, writing thought pieces on HA POVs and developing tools to approach new clients. Brand Strategy: On certain projects I contributed as part of the strategy team, from new brand positioning for utility companies to NPD for major retailers to stay relevant amongst craft trends. I was also on the core team who developed a new research methodology for the agency to help enrich existing accounts and approach new clients.
I joined the Omnicom Group on the DAS Accelerate program, an intensive 15 month training scheme going just 2-3 grads per year placements at 5 different top Omnicom agencies from London to New York, giving fast exposure to many different clients and the chance to explore a breadth of disinclines. Covering design to content, experiential and direct, I proved myself adaptable to international strategic clients, commercial giants and local brands.