Work history
Strategic Consultant
As an insight consultancy obsessed with ideas, we deliver global solutions for our clients from positioning work to creative development research. I lead global insight projects across multiple categories from FMCG (Mondelez/Unilever/Pepsico) through to digital (YouTube). This demands a sharp understanding of business objectives: management of multiple stakeholders: sound strategic guidance for clients throughout projects (advising on relevant & where necessary innovative methodology, moderation, concept creation/refinement) and providing commercially strategic conclusions that deliver the required detail whilst ensuring engagement at a meta brand level. With the core business based out of NYC, I work alongside our EMEA MP to grow the European hub of the business, involving extensive new business efforts, infrastructure development and strategic management planning.
Qualifications: AQR Moderating Skills Course, 2015
Strategic Senior Account Manager
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A global brand consultancy and design studio, my remit was multi-faceted, from client services through to strategy and research and I worked simultaneously across a range of international accounts.
Client Services: I led a range of international accounts from food and beauty brands for Unilever, ABWFoods, and Starbucks, through to Utility Companies. I was the main point of contact for, and cultivated direct relationships with, senior level clients, guiding brands through a variety of projects from initial concept development to global roll out across a range of touchpoints from packaging, press advertising, content creation, digital, interiors, events and experiential. I managed large budgets and was responsible for keeping projects on brief whilst creatively challenging clients. I took on increased responsibility shortly after starting with HA, having quickly proven myself to be driven and capable, entrusted with extensive solo international travel on behalf of the agency and line management of team members.
New Business: I was involved with identifying new business opportunities and on the marketing team for the agency’s external communications. From organic new business, lead generation, managing successful pitches, writing thought pieces on HA POVs and developing tools to approach new clients.
Brand Strategy: On certain projects I contributed as part of the strategy team, from new brand positioning for utility companies to NPD for major retailers to stay relevant amongst craft trends. I was also on the core team who developed a new research methodology for the agency to help enrich existing accounts and approach new clients.
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Skills
- Advertising
- Marketing PR
- Client Services
- Powerpoint
- Word
- New Business
- Presentation
- Design Creative
- Line Management Experience
- Insight Analysis
- Research Insight
Education
Geography BA, Politics of Education, Philosophy of Social Science
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