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Do you really want to delete project How insight-led digital reignited a struggling regional art gallery ?
I’m a creative strategist who helps businesses find the value in their organisations and use it to grow. I love culture, I love people, and I love to make a difference. I’ve moved between disciplines, learning what’s most effective in brand creation, in marketing and in retail and I use the knowledge I've gained to build strategies and campaigns with heart, generating real results for clients across the arts and culture, luxury, FMCG, fashion and real estate sectors. Now I lead strategy at FAD Agency, where I help businesses establish and build creatively led strategic frameworks, and, as Managing Editor of FADmagazine.com, run the business end of a publishing platform that’s a curation of the world’s most interesting art and culture news. On the side I do a little copywriting and arts journalism, writing a monthly column in The City Magazine and occasional pieces in City A.M. Other recent side projects including editing the Sony World Photography Awards 2016 and 2017 books.Locked Pro Plan feature
Helping businesses establish and build creatively led strategies, and bringing the agency belief that being really interesting makes everyone more appealing to life across branding, advertising and comms campaigns. At FAD Agency we create and implement strategic branding, advertising and communications campaigns for brands and organisations who work with art and culture. We were started by advertising agency veterans turned art world insiders (we also run an online magazine FAD - www.fadmagazine.com) and now we provide a range of creative marketing services to organisations and businesses that want to use culture to communicate. We believe that the culture that surrounds us - music, art, celebrity and entertainment, is now so important to people everywhere that unless you’re being really interesting, your messages won’t resonate with who you want to talk to.
I develop and implement the commercial strategy for FAD (www.fadmagazine.com), with a responsibility for advertising and sponsorship partnerships, marketing and events. FAD is a curation of the world’s most interesting arts and culture, updated daily.
Winning global pitches with creativity, cleverness and really hard work. Using creative brand planning to understand what would get people talking about and buying stuff from diapers to duffle bags to deluxe apartments. Clients: Kipling, Garnier, SCA Baby, Chelsea Barracks (Qatari Diar).
Developing the strategy offering for Mary Portas’ creative marketing agency whilst leading an existing communications team. Head of communications team of 25 and founder of a strategy team of 4. Leading development and implementation of branding, advertising, consumer experience and communications campaigns for retail, fashion, transportation and luxury clients including Clarks, Westfield, Mercedes, Garrard, Matalan.
Leading the development of strategy and creative communications and digital work for new and existing Group clients, specialising in ultra luxury travel and real estate, with responsibility for new business pitches for the Group’s 6 PR agencies. Champion of an integrated cross-channel comms approach, eventually resulting in the acquisition of digital agencies by the Group.