Digital Project Manager working in Specsavers award-winning in house creative department. Promoted from Traffic Assistant after 9 months in the role. Managing the planning, creation and implementation of national and international digital campaigns from brief stage through to analytics. Primary focus is on website, display, social media and viral video ads.
Planning marketing and communication campaigns for local and UK based clients, as well as negotiating media costs and developing strong relationships with both clients and suppliers. Quickly became solely responsible for running a vareity of client accounts in industries ranging from retail to tourism & leisure. I re-created and managed a social media and weekly email strategy for Oi that saw average activity and interactivity double in the first 3 months. 8 months later, Business Life magazine offered Oi a free monthly feature page in their print and online publication to house this content.
Awarded the Dissertation Prize for the highest graded dissertation in the school; "Access all areas: an exploration of branding in the 21st century".