Creative, energetic Marketing and Communications specialist who has represented wide range of both retail brands and NGOs combined. A comprehensive skill base and digitally savvy, extensive industry experience and contacts. Excellent relationship builder and communicator with the ability to understand client and brand objectives and deliver meaningful results across all platforms. Considered a focused, conscientious and highly respected member of any team. Inspired by creative environments and companies who are pioneering new initiatives; somewhere that does things differently. Passion to deliver PR with meaning and a social purpose, moving away from traditional fashion, actively seeking brands that are breaking the mould in this area.
• Project manage the launch of a large scale integrated, cross platform TV campaign https://www.freeview.co.uk/news-and-blog/press-releases/the-other-way-launch-release.html • Day to day management of elements across traditional and digital marketing channels and platforms • Managing various high profile stakeholders, TV channels and multiple agencies (BBC, ITV, Channel 4, Channel 5) • Managing the flow of feedback (legal/internal/external), amends and numerous approvals (Freeview, manufacturer, retailer and channel) on the TV creative and other paid advertising • Ensure that everyone internally and externally is delivering everything on time and is properly aligned • Policing branding and messaging across online, retail and any other channels • Creating a set of rules and learnings post campaign launch
• Coordinate and manage campaigns that are focused on promoting safe sex amongst gay men and same sex attracted women • Plan, schedule, deliver and evaluate ACON’s prevention and health promotion initiatives, activities, materials and budgets to achieve established goals and objectives in line with the ACON Business Plan • Actively contributing to the preparation of project plans and evaluation briefs for internal and external stakeholders • Liaise with external creatives, research, digital, web and production agencies from briefing through to production and implementation • Coordinate daily digital activities, include web content management and analytics, content development, social media channel management, scheduling and monitoring • Implement, manage and monitor online ad campaigns across web and social media