About me

I am a Paid Social Associate Director based in London, specialising in planning, buying, optimising and analysing paid campaigns on social media platforms. Working with partners including American Express, LEGO, shopDisney, the AELTC, Russel & Bromley, Bicester Village Shopping Collection, and Quorn Foods I have delivered engaging and action-driving best-practice campaigns across Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn and TikTok. I am Facebook, Snapchat, Twitter and Google-certified, and have received the IPA Foundation Certificate qualification. I am a recent graduate of the Google Squared Online qualification. From these certifications, I have developed an in-depth and up to date knowledge of best practices for Social Media marketing, both organic and paid, and the broader field of digital marketing. I am experienced in Adobe Analytics and Google Analytics. I have also worked with marketing partners Marin and Smartly.io for campaign optimisation. Through my professional and personal pursuits I've developed my Adobe Photoshop skills, and I am currently building a personal website using Squarespace, having previously developed content on Wordpress.

QuestionsProjectsExperienceTeam

Work history

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Paid Social Associate DirectorReprise Digital
Mar 2021London, United KingdomFull Time
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Paid Social ManagerReprise Digital
Jul 2019 - Feb 2021London, United KingdomFull Time
- Hiring, training and managing three junior level executives - Managing the global day-to-day performance and strategy for global retail accounts - Curating playbooks for regional and global social strategy for brand and retail clients - Implementing successful Paid Social strategies leading to YoY and QoQ uplifts in ROI - Delivering audience strategies that have resulted in a 130% fall in CPM year on year in Brand Awareness campaigns - Managing a wide portfolio of clients and supporting the Paid Social Director in delivering effective Direct Response advertising campaigns - Managing the monthly finance process of the Paid Social business - Writing effective ad copy for dynamic ad campaigns across Facebook and Instagram

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Skills

• Social Media Marketing
• Proofreading
• Copywriting
• Content and Media Writing
• Brand Marketing
• Communications
• Market Research
• Campaigns Reporting
• Marketing Strategy
• Data Analysis
• Adobe Photoshop
• Audience Insights
• Google Analytics
• Adobe Analytics
• Editorial Copy
• Facebook Advertising
• Facebook Insights
• Instagram Advertising
• Snapchat
• Twitter
• Pinterest
• Linkedin Advertising
• Microsoft Excel
• Social Media Advertising
• Social Media Management
• Marketing Analytics
• Digital Analytics
• Digital Marketing
• Social Media
• Editing Copy
• Social Advertising
• Social Content
• Advertising Copywriting
• Facebook Marketing
• Adobe Lightroom
• Team Management
• Employee Training
• Client Presentation
• Data Analytics

Education

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2:1 in MA (Hons) Modern HistoryUniversity of St Andrews
Sep 2013 - Jun 2017Saint Andrews, St Andrews, United Kingdom
MA (Hons) degree in Modern History Sub-honours modules in International Relations, English Literature, Comparative Literature and Middle Eastern History Evening language classes in Italian from September 2013 to January 2015 Social Media Editor & Travel Tips Writer for The St Andrews Travel Collective. Food Writer and SEO specialist for Spoon University, St Andrews chapter. Events Manager for Children of Rwanda St Andrews.

Awards

400-101: Facebook Certified media planning professionalMeta
This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.
Twitter Flight SchoolTwitter
- Twitter 101 - How to create and manage objective-based campaigns - Optimise at Scale with Twitter ads: Learn how to build, optimize, and measure many campaigns at once, so you can do more in less time. - How to integrate Twitter into a TV campaign - How to drive website traffic (clicks) and conversions: Learn how to drive high-value website traffic and conversions using Twitter’s powerful tools to reach your audiences based on live signals of interest and intent.

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