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My day-to-day responsibilities involved but were no means limited to; - Working with artists and all relevant parties (art directors, video production teams, graphic designers etc.) to ensure creation and delivery of key creative assets - Liaising with a network of project stakeholders (PR companies, brand partners etc.) to secure placement and maximum exposure of campaign assets amongst the key demographic - Designing high impact online advertising campaigns with a variety of media agencies and managing all communication throughout the campaign - Booking online ads direct via Google Adwords, Facebook & Twitter to serve smaller ad-hoc campaign needs - Maximising artist visibility on as many online music platforms as possible such as YouTube, VEVO, Spotify and Soundcloud - Managing artists social media channels, websites & CRM activity In order to compete in the ever-changing environment of today’s music industry, my role requires me to keep abreast of the latest media trends and utilize them as key opportunities to captivate and excite our client’s audience. Nick Cave’s Spotify Wheel and Pet Shop Boy’s SnapApp are some notable and exciting digital marketing projects that I have been involved in the creation and execution of. Nick Cave Spotify ‘Wheel’– Online application that creatively showcased Nick’s musical catalogue and Spotify profile. Sourced the playlist creation and endorsement of influential celebrity fans such as Lou Reed, Cate Blanchett and Jarvis Cocker. Boosted Nick’s Spotify streaming revenue substantially and increased his audience by over 50,000 followers. Pet Shop Boys SnapApp – Smartphone application that enabled fans to generate their own photos with imagery from the band’s latest album. Call to action across online marketing channels to post their UGC on social media networks using album hash-tag #PSBElectric. Resulted in over 8,000 images generated and UK trending topic on Twitter.