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I am an experienced media professional with a strong digital background and a pro-active and sharp-witted approach to press and social networking. I have an all-round enthusiasm for the creative arts, with a particular interest in music, literature and fashion. - Networking and ability to build and maintain client relationships. - Utilising social media to engage audiences and communicate effectively. - Event organisation such as promotional parties, press launches and festivals. - Confident public speaker, experienced at making presentations and leading meetings. - Detailed and accurate research skills. - Organised with the ability to forecast ahead. - Self-motivated and resourceful with experience of setting up and running my own business.
- Developing print and online PR strategy for Dazed Group titles and brands: Dazed magazine, dazeddigital.com, AnOther Magazine, Another Man Magazine, anothermag.com, Dazed Vision & Dazed White Label. - Cultivating relevant press, media and industry contacts, and using these positively to increase brand awareness and secure coverage for Dazed Group campaigns, commercial partnerships, news and events. - Attending relevant industry events and maintaining brand profile externally as a key brand ambassador. - Collaborating closely with the Events Manager to publicise the Dazed Group calendar of events, supporting both editorial and commercial objectives. - Supporting the Advertising & Creative Solutions and Dazed White Label teams by contributing PR ideas and plans for brand pitches. - Working closely with the Digital Marketing Manager to create innovative digital and social PR campaigns and activity. - Collaborating with the social media team to deliver comprehensive campaign strategy. - Monitoring and reporting on the success of Dazed Group PR campaigns. - Managing all B2B PR: including developing contacts and devising B2B opportunities and pitching trade stories to press. - Implementing successful PR campaigns for cover stars including: Kate Moss, Nicki Minaj and David Beckham; securing key press on publications such as Elle, Grazia, The Guardian, Mail Online, Metro, NY Mag, Style.com, The Telegraph, WWD.
- Managed the press and social media accounts for the Independent Label Market, now into its fourth year and thirteenth event. - Responsible for day-to-day running of press campaign. - Researching, writing and sending out press releases. - Liaised with the market’s organisers and labels. - Managed press requests and reaching out to major publications such as The Guardian, Time Out, i-D, Clash Magazine and The Telegraph to secure features. - Connected with record labels, journalists and fans via social media. - Ensured high visibility for the market. - Assisted with general admin.
- Founded, edited and maintained an online vintage clothing store. - Designed and built website using simple HTML code. - Archived, photographed and marketed garments and ensured a regular stock turnover. - Sourced stock wholesale and negotiated prices. - Managed accounts and budget. - Maintained excellent relationship with regular customers.
- Oversaw the general day-to-day running of music and event press campaigns. - Built excellent relationships with key journalists across the media. - Attended planning meetings to discuss the progress of campaigns. - Prepared and sent out press releases. - Organised artist promo days. - Utilised social media and viral advertising to engage a wide reaching audience. - Met with clients, labels and managers to pitch for new business. - Planned and forecast campaigns and assisted with finances and accounting. - Used my experience to train new staff members, including my own assistant. - Worked with prestigious record labels; from major campaigns with EMI and Universal, to retainers with iconic dance labels such as Kompakt and Warp. - Worked on high profile events including Lovebox Festival, Vintage at Southbank Centre and Stag And Dagger. - Built up an exciting roster of live music artists and DJ’s including The Human League, The Knife, Little Dragon, Professor Green, Rizzle Kicks and Robyn.