I am a designer, illustrator and all round creative thinker.
Prior to fashion design I studied fine art and 3D. This allows me to easily translate 2D drawings into 3D, which I can apply to all aspects of design, not only fashion. My multi-functional product designs won the Innovative Award at Graduate Fashion Week, allowing me to progress into a Designer for women’s leather at AllSaints.
My more recent passion has been my small craft business Hanndrawn that i have built in my spare time to allow my creativity to go wild. This is an Illustration business producing bespoke greeting cards, invitations and artwork. Mediums include watercolour, 3D paper craft, pen illustration and calligraphy.
Projects
- London LightboxI collaborated with the London Lightbox which is a Photo Booth company for events and brands. For each obscura camera there are different types of skins for every occasion. For a particular Brand I was asked to design a leather outer shell which would promote their new SS17 Bag. I followed the quilting techniques from the bag to create the skin for the camera.
- DAZZLEGraduate Collection AW2015 Manchester School of Art. Winning the Graduate Fashion week innovation award for my colour changing bags and coats In the rain, and that everything was multifunctional and my jackets folded into rucksacks. A particular pattern of the fabric initiated my research into the razzle dazzle camouflage used as a defense on the world war 1 ships. Upon researching I created a concept reflecting the role of women within the war whilst the men were fighting. This created my st
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Work history
Fashion DesignerAllSaints
London, United KingdomFull Time
Since joining AllSaints I have progressed in the womens leather category from design assistant through to designer. My current role has allowed me full control of the womens leather department from Q4 AW18 - present.
Roles an responsibilities include:
• Research, mood boards.
• Booking raw material and choosing the colour palette
for each season: leather, shearling and PU.
• Designing; by hand and with the aid of photoshop.
• Toiles, tech packs, boms
• Fitting samples: toile, proto through to black seal.
• Travelling every season to Delhi and Banagalore, India
to oversee the production of samples.
• To stick to the critical path I have regular communication with the merchandising team which helps to make sure I am designing to
range plan when presenting my collection to them at line arc.
• I have taken the role of the product developer alongside design to order bulk trims, approvals, labdips with constant contact with the factories in India, Turkey and Hong Kong. Maintaining best prices and fob for the leather to get a better margin. • Alongside AllSaints mainline, I have been involved in the capsule collection: AllSaints Limited. This was exclusively sold in Selfridges London with a limited amount of product, using our exclusive skins and trims. LA Beach has been another project I have been involved in with AllSaints, continuing to push their style and brand aesthetic into this special capsule that is sold in a limited amount of AllSaints stores.
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IllustratorHanndrawn london
London, United KingdomFreelance
llustration business producing bespoke greeting cards, invitations and artwork. Mediums include watercolour, 3D paper craft, pen illustration and calligraphy. www.hanndrawn.com @hanndrawnlondon
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Skills
- Drawing
- Sewing
- Illustration
- Design
- Calligraphy
- Photoshop
- Indesign
- Abobe Illustrator
- Pattern Cutting
- Graphic Design
Education
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FoundationBlackpool & The Fylde University
- Blackpool, United Kingdom
ART AND DESIGN level 3 and level 4 foundation diploma
Fine art and 3D design