About me
Take a deep breath and breathe out. Brand strategy and content marketing solved.
I'm a high performing content marketing professional and words are my thing.
Specialising in brand strategy and content marketing for large corps, small businesses and start-ups, I'm an experienced content marketer known for delivering a multitude of engaging campaigns that touch all channels. I'm great with people and have the confidence and subject matter expertise to work with stakeholders at all levels to achieve mutual objectives and KPIs.
Work history
Content Marketing Strategist
- Barcelona, SpainFull Time
* Manage content across all digital channels including website, email, social, PPC, banner advertising
* Project lead on company brand refresh, including TOV, image guidelines, company vision/mission/values
* Driving the implementation of large scale trigger email programme including copywriting, editing and translations
* Project lead for content marketing strategy (short, mid and long term)
* Manage weekly webinar series in collaboration with external providers
* Project lead for educational content refresh across all digital channels
* Key point of contact with third party suppliers including translation agencies, content agencies, press, media and editorial contacts and content distribution networks
Marketing Communications Manager
- Barcelona, SpainFull Time
MARKETING
• Developed and managed marketing communication strategy for all online and offline channels
• Managed editorial calendar including production and delivery of monthly news, company blog, software releases, Gartner campaigns, white papers, webinars and events.
• Responsible for the delivery of all content required for new website launch coming Q1 2017
• Responsible for planning and implementing a content strategy with a focus on product marketing to support Sales with qualified lead generation
• Proofreader, copywriter, editor
BRAND
• Responsible for establishing and maintaining a consistent and engaging brand guidelines (personality, look and feel, tone of voice)
• Responsible for developing internal company culture (values & behaviours) and bringing this to life on both internal and external channels
• Managed internal communication with the objective to increase engagement and improve comms across teams
• Brand ambassador for Blueliv, both internally and externally
PR & AWARDS
• Managed PR relations with industry media to maximize Blueliv visibility and brand awareness (main press contact)
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Skills
- Content Marketing
- Brand Strategy
- Content/copywriting/writing/editorial/advertising
- Social Media Marketing
- Email Marketing
- Event Coverage
- Blog Content
- Corporate Communications
- Marketing Collateral
Education
Communications Foundation Course
- London, United Kingdom
BA(Hons) English American Literature 2:1
- Reading, United Kingdom
Dissertation title: The Representation of Authority in Literature of Adultery: A discussion of Graham Greene’s 'The End of the Affair', Hanif Kureishi’s 'Intimacy', and John Updike’s 'Marry Me'.
Journalist and Proofreader - Spark* - University Newspaper, member of Snowsports Society
Awards
IoIC ICon Awards 2011 Rising Star
Class Winner: Rising Star 2011
Game Show Campaign
The objective of this campaign was to educate a small team of IT professionals on the 13 secure coding principles. Delivering a set of highly technical messages that are essential in the protection of company assets and integrity required some imaginative thinking.
The project took the form of a dynamic Hallowe'en themed game show, designed to focus on learning and maximise audience participation. An intriguing invitation was delivered to colleagues in the form of a desk drop, and on the day of the workshop, a whole bunch of collateral and witches hats facilitated seven quiz rounds, combining fun and humour with cognitive learning. 80% of participants could recall over half of the 13 secure coding principles as a result.