Projects
- The Local Music SceneThis project presented research on the concept of ‘the local music scene’ and the need for a promotional tool supporting local and amateur musicians and small music businesses. The outcome of this research was the creation of an independent magazine, Listen Local Quarterly, which explored the music scene of a different city in each issue.
Work history
Account ManagerBeautiful Digital
London, United KingdomFull Time
Accounts include: Charli XCX, Tom Grennan, Spiritualized
Key responsibilities:
Social media management, content creation, reporting, creative planning, presenting ideas to clients, monitoring audience responses, producing a schedule of digital activity
• Working closely with the wider label team, artist management and media partners on campaigns.
• Planning creative digital campaigns around new releases and tours.
• Maintaining daily communication with artists and management teams, on and off campaign, to ensure their social media posts are reactive to their needs and in keeping with their tone of voice.
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Digital ManagerInitials EC
- London, United KingdomFull Time
Accounts include: The Rolling Stones, AC/DC, Aerosmith, The Rolling Stones Exhibition, The Pink Floyd Exhibition, Mick Jagger, Ronnie Wood, Erin Bowman
AC/DC’s Rock Or Bust Tour - Europe & North America
Working on the road, providing live social coverage from the tour, and collaborating with the wider media team to create new exciting content for fans. Liasing with local promoters to ensure that posts for each show are optimised for the audience and in the local language. Producing graphics, gifs and Instagram Stories for immediate use during shows. Achieving a 70% increase in the band’s Instagram following.
The Rolling Stones & Pink Floyd Exhibitions
Planning and actioning digital strategies to raise awareness and sell tickets for theexhibitions. This involved: creating persuasive, informative and engaging content; responding to customer service enquiries; producing live social coverage of events; and collaborating with local partners in each city.
The Rolling Stones
Covering tour announcements and all major news about the band resulting in several worldwide Twitter trends. Creating engaging daily content for their vast fan base across social platforms, their website and official app.
Working with Universal Music to promote the release of the new album, Blue and Lonesome, across all of the band’s digital platforms including the individual band members’ accounts.
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Skills
- Digital Media
- Events
- Marketing PR
- Branding
- Design
- Email Marketing
- Social Media Marketing
- Illustrator
- Indesign
- Office
- Photoshop
- Photography
- Community Management
- Copy Writing and Editing
- Social Digital Marketing
Education
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Fashion Communication PromotionNottingham Trent Univeristy
- Nottingham, United Kingdom