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A creative, motivated and passionate marketing professional with four years experience. Specialties: retention and loyalty, brand partnerships, partnership marketing, acquisition, campaign management, marketing communications, event management.
Responsible for driving growth of new digital subscribers outside of the US by building and delivering world-class marketing programs. Current focus on identifying and implementing a program of events, and developing new marketing partnerships, for digital subscription sales activity in Europe and Asia.
Working alongside the Partnerships Director, responsible for maintaining strategic relationships with The Telegraph that help grow the print and digital subscription business. Partnerships take the form of code deals, corporate subscription sales, acquisition drivers (gift with purchase), loyalty benefits, pre-loads and bundled offers with partner organisations.
Support Loyalty Manager and Head of Subscriptions by executing the marketing plan for retention and acquisition of both print and digital subscribers for The Telegraph. Implement communication strategy including print, digital, exclusive website, eCRM and direct mail to subscribers. Responsible for tracking and reporting on redemptions of offers. Develop key external and internal stakeholder relationships including editorial. Managed subscriber events across the UK. Act as first point of contact for the Customer Services Team and complete any other marketing team admin or enquiries.
Assist the eCRM Manager in implementing the email acquisition strategy for Telegraph products and services. Deliver email campaigns for internal and external stakeholders. Complete campaign analysis, including reporting and recommendations. Working with data team on segmentation and accurate targeting of existing and potential customers. Basic HTML coding and copywriting responsibilities. Provide holiday cover for Media Manager, booking and managing all in-house print space prior to production.