A highly creative and experienced Events & Marketing professional, a brand creator and guardian, in possession of a broad base of digital marketing, marcomms and PR skills and with the clarity of vision and experience and skill to identify opportunities that others miss and to lead the response to the changing demands of the customer. Highly creative, a problem solver with an ability to translate a vision into reality and to distil complexity into a clear and simple message. Adept at managing the sometimes conflicting needs of internal and external stakeholders, a professional who engages at all levels and participates fully in driving commercial success. Intellectually rigorous with an ability to quickly master complexity. Strong financial skills, a hard-working professional who is trusted to deliver and inspires confidence in her colleagues.
- Responsible for the day-to-day management of the Gallery, from sourcing materials, to arranging exhibitions, social media, managing the website and dealing direct with clients and customers. - Marketing and promotion of Pete McKee’s art work, achieving a 300% increase in social media reach. - Product management - collaboration with Paul Smith, Noel Gallagher, Warp Films and the BBC. - Contributed to strategic business development - implemented a new user friendly website that received over 12,000 unique visits a month. - Curated and organised an exhibition: “Joy of Sheff” which celebrated the industrial heritage of Sheffield. Chose a disused warehouse on the edge of the city as a unique location with the intention of taking art “out of the gallery”. - Used social media to generate excitement and negotiated with local businesses to support the event including the provision of innovative hanging techniques. Created a book to support the event and produced a wide range of themed products for purchase in an on-site pop-up shop. - Arranged a themed double decker bus to transport visitors from the city centre. - The event was a great success, its 3,000 visitors spending a total of £80,000 on the day. - With the intention of giving the brand voice wider recognition proposed and ran an event in 10 pubs across Sheffield: “Pub Scrawl”. Chose 10 local artists, each of whom were given a pub as a venue to exhibit their work. - Persuaded Thornbridge Brewery to sponsor the event. - Generated local TV and radio coverage and persuaded artists such as Warp films, Producers of “This is England” to participate in the event. - The event was a great success and is being repeated. It doubled the turnover of the pubs with circa 2,000 attendees on the night.
- Stage Manager of one of the major venues at Tramlines 2011, the Nokia Stage. - Account managed Nokia’s £90,000 sponsorship fund to maximise exposure of a new Camera Phone. - Booked artists, created the advertising campaign using traditional and digital media. Organised photo shoots and managed the production of 8 promotional videos that were streamed online. - 10,000 people visited the Nokia Stage and Tramlines won ‘Best Metropolitan Festival’ at The UK Festival Awards 2011. - Invited to manage an art/music event at Tramlines 2012 following a donation of £10k from the Arts Council, this in own time. Identified a venue and invited acclaimed artist Kid.Acne to curate artists and musicians. - Managed a marketing campaign, organised the venue including staffing, Health and Safety, security and organisation both before and on the day. 2,000 people visited the exhibition on the day.
- Whilst completing a Postgraduate Diploma in Sheffield volunteered at the local BBC radio station and was rapidly invited to become a paid freelance. - Produced news bulletins, researched stories, wrote scripts and edited interviews. - Studio managed a weekly live 3-hour sports programme, managing up to 5 live sports broadcasts simultaneously and a phone–in. - Invited to become an on-air member of the breakfast show team, a live radio show with over 200,000 listeners.
- Starting as a Broadcast Assistant worked on the Breakfast Show, arranging guests and interviews, supporting the producer and ensuring weather and travel information was delivered on time. - Promoted to Producer of the mid-morning show. - Asked to manage an event for BBC Springwatch in which a rubbish dump was converted into a communal garden. Liaised with external agencies, environmental experts, production teams & managed promotion by BBC Radio Derby.