Work history
Community EditorASOS
Report into and work closely with Global Senior Social Media Manager
Manage social and editorial output of ASOS Insiders globally, monitoring and auditing their content and sharing creative and trending examples to keep the team driven and their audience engaged
Report on the Insider's monthly platform growth, content, engagement and listening insights and use these analytics to encourage future improvements
Work closely with heads of womenswear editorial, menswear editorial, commercial, marketing and video departments to ensure brand messaging is consistent across all Insiders content and departments and this content is delivered in relevant ways to our 20somethings globally
Demonstrate tonal diversity by regularly writing features for magazine, site, social channels and commercial campaigns
Own editorial roadmap for our influencer program of 1300 members
Own educational initiative, University of ASOS, ensuring all keynote speakers inspire innovation and are relevant to our audience
Engage members and drive click-throughs to site with all editorial and social copy for AccessAllASOS
Define tone of voice for all AccessAllASOS editorial output
Delivere social media guidelines and internal training to ASOS employees, ensuring a consistent social voice across the business, ultimately maximizing reach via social media, specifically Instagram, soon to be Snapchat
Produce in-house training documents to engage internal and external advocates, becoming global training lead for ASOS advocacy program, AccessAllASOS
Co-founder & Features Editor
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New music website supporting artists on their first or second EP in the Australian music landscape
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Skills
- Fashion
- Digital Media
- Music
- Copywriting
- Editing
- Promotions
- Blogs
- Online
- Social Media Marketing
- Entertainment
- Proofreading
- Web Content
- Media
- Popular Culture
Education
Art Theory
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Bachelor of Art Theory