Haocheng Wu

Haocheng Wu

Creative Director/VR & Film DirectorLondon, United Kingdom
+ Info

178

Connections
Pip Jamieson
Micaela McLucas
Neil Bennett
Haocheng Wu

Haocheng Wu

Creative Director/VR & Film DirectorLondon, United Kingdom
About me
People speak different languages and have a different cultural background; often it is difficult to communicate and understand one cultural idea correctly through a foreign language or translation. Visual language is the universal language to engage with all different viewers, where it is powerful as any kinds of language regarding emotional connection or communication. In my works, I use my visual language sincerely to build emotional relationships, to deliver values and to tell a story. They offered instead of authority and brought together of personnel, offering impermanent and incomplete provisional space and time to balance (rather than directly challenge) dominant cultural forms and tools with something personal, shareable, intended and meant.
Projects
  • The world's first Virtual Reality Jeweler Showcase
    The world's first Virtual Reality Jeweler Showcasehttps://youtu.be/5LUGU9U7czI
  • 2019 New Year AD for JAUBALET PARIS
    2019 New Year AD for JAUBALET PARISJewellery by JAUBALET PARIS. jaubalet.co.uk Video by Haocheng Wu. hwuvisual.com This video is made for the company's advertising on Youtube, Instagram and website. In this project, I visualised the sophisticated design of the engagement ring in 3D based on the 2D product images and design information, then integrated with my creative storyline for the video.
  • Video for MICHELLE YANG
    Video for MICHELLE YANGMICHELLE YANG (RCA Product Design) ,her ‘Cero’ table set was exhibited in London Design Festival 2017.
  • Fashion photography - Coca Cola
    Fashion photography - Coca ColaFashion photography combining with 3D set design.
  • Knitting with space
    Knitting with spaceHuman eyes and brains are limited to only perceive three-dimensional space, where the fact is that multidimensional space surrounds us. ‘Knitting of space’ demonstrates imaginative collapse of realistic space and how the other dimensions break through the gap which was visualised by relief structure.
  • V&A Projection installation
    V&A Projection installation
+ View all
Work history
    J
    J
    Creative DirectorJaubalet Paris
    London, United KingdomPart Time
    W
    W
    Creative DirectorWU VISUALS
    London, United KingdomFull Time
Skills
  • 3D Animation
  • Graphic Design
  • Video Director
  • Fine Art
  • Videography
  • Art Direction
  • 4D Cinema
  • Photoshop
  • Adobe Suite
  • Html CSS
Education
    Royal College of Art logo
    Royal College of Art logo
    MA AnimationRoyal College of Art
     - London, United Kingdom
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    (BA hons) Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom
+ Show more
Awards
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Moving image piece 'Same As You' selected for Xhibit 2018University of The Arts London (UAL)
    Run by Arts SU, Xhibit 2018 is open to all students, studying at any level, across all disciplines. With no set brief – artists are free to explore any topic and express it through any medium. The result is a powerful collection of work, featuring 32 artists from across all of UAL’s six world-leading colleges. The judging panel includes Frances Morris - Curator and Director of Tate Modern.
    Royal Academy of Arts logo
    Royal Academy of Arts logo
    RA Online ExhibitionRoyal Academy of Arts
    My mixed media painting ‘Mirror in a bathroom’ was shortlisted for RA A-level Summer online exhibition.