Haroon Jilani

Sr. Account Executive

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  • LocationLahore, Pakistan

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Businesses Development
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Marketing
  • Marketing Strategy
  • Pitching
  • Social Media Marketing
  • Communications
  • Marketing Advertising Campaigns

Work history

Currently

Senior Account Executive

Mullenlowe Group

Apr 2015
  • Responsibilities: Account Manager having a diverse client portfolio with clients ranging from FMCGs to Manufacturing to Government/Political Clients. Responsible for: • Strategic planning • Ensuring smooth business operation internally and externally • Using a variety of market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviour and perceptions; • Finding an 'angle' on a specific product or service on which to base an advertising campaign; • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge; • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived; • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economic and the market for the client's product and market share; • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively; • Presenting conclusions and ideas to clients and other agency staff; • Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. • Day to day administrative affairs Strategic Integrations: • Responsible for the sound management of all client needs with standards of repute • Responsible for ensuring the in house planning, development and execution with relevant personal and department managers to fulfill client deliverable • Strategic Planning on behalf of all clients where required, and where forecasting, ideation & execution is required for in house products, including on-ground to on-line campaigns, brand & lifestyle content, creative, promotions, events & activations, new media & technology integrations, along with Public Relations as a Key Leverage points of Lowe & Rauf • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely to ensure best practices and innovative deployment as a Unique Service Provider • Implement enterprise level measurement, analytics, and reporting methods to gauge success for overall Strategy, & Campaigns • Develop Strategy to Enhance, Communicate & Market the USP’S of the product(s) offering at Lowe & Rauf, and in objective to position the firm as a global thinking alternative agency providing a unique services mix for strategic business communication needs • Work effectively under deadlines and juggle several assignments simultaneously, to work independently and to lead by example & manage a team over a period of time Clients include: Philip Morris (Pakistan) Limited, Descon, Mitchells, Finca Microfinance Bank, Stylo Shoes, Nestle

2015

Marketing Manager

Swatch Pakistan

Dec 2014 - May 2015
  • Responsibilities: • Strategic planning • Using a variety of market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviour and perceptions; • Finding an 'angle' on a specific product or service on which to base an advertising campaign; • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge; • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived; • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share; • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively; • Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. Strategic Integrations: • To assist the executive officers in Leading Business Development and Sourcing of New Business/Commercial Partnerships/Corporate Retainers • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely to ensure best practices and innovative deployment as a Unique Service Provider • Implement enterprise level measurement, analytics, and reporting methods to gauge success for overall Strategy, & Campaigns • Work effectively under deadlines and juggle several assignments simultaneously, to work independently and to lead by example & manage a team over a period of time

2014

Account Manager

Farigh Four A Creative Solutions Firm

Feb 2013 - Dec 2014
  • Responsibilities: Account Manager having a diverse client portfolio with clients ranging from FMCGs to Manufacturing to Government/Political Clients. Responsible for: • Strategic planning • Ensuring smooth business operation internally and externally • Using a variety of market and research data to monitor cultural and social trends and their impact on consumers' attitudes, behaviour and perceptions; • Finding an 'angle' on a specific product or service on which to base an advertising campaign; • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge; • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived; • Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share; • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively; • Presenting conclusions and ideas to clients and other agency staff; • Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign. • Day to day administrative affairs Strategic Integrations: • Responsible for the sound management of all client needs with standards of repute • Responsible for ensuring the in house planning, development and execution with relevant personal and department managers to fulfill client deliverable • Strategic Planning on behalf of all clients where required, and where forecasting, ideation & execution is required for in house products, including on-ground to on-line campaigns, brand & lifestyle content, creative, promotions, events & activations, new media & technology integrations, along with Public Relations as a Key Leverage points of Farigh Four • To assist the executive officers in Leading Business Development and Sourcing of New Business/Commercial Partnerships/Corporate Retainers • Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely to ensure best practices and innovative deployment as a Unique Service Provider • Implement enterprise level measurement, analytics, and reporting methods to gauge success for overall Strategy, & Campaigns • Develop Strategy to Enhance, Communicate & Market the USP’S of the product(s) offering at Farigh Four, and in objective to position the firm as a global thinking alternative agency providing a unique services mix for strategic business communication needs • Work effectively under deadlines and juggle several assignments simultaneously, to work independently and to lead by example & manage a team over a period of time Clients include: PTI, Shakarganj Foods, Metro Cash & Carry, Moringa, Activa, Shaukat Khanum Memorial Hospital, Timberlinks, Delicious Holdings, Tariq Glass,MilkVille (Shafi Group), Cinestar, HQR, Nirala, Yaqub Soaps, Coca Cola, Nestle, ICI Pakistan, Diamond Paints, Schazoo Pharmaceuticals, Mayfair,

2013

Media Planner

Time Space Media PVT Ltd

Feb 2012 - Feb 2013
  • Responsibilities: Going on visits to clients, building liaisons with new companies, handling existing clients, submitting a daily activity report and ensuring that the adverts are as per the customer’s requirements.Also responsible for media buying and planning for my clients.Clients include: Warwick University, Metro Cash & Carry Pakistan, Forvil Cosmetics, Lahore Regency (Hospitality Inn), Six B Food Industries, Marhaba Laboratories

Education

2012

Marketing

University of Central Punjab

Nov 2010 - May 2012

    Awards

    2013

    Best Campaign in Hospital Category

    PAS

    • Awarded by Pakistan Advertising Society (PAS) for Shaukat Khanum Memorial & Cancer Research Center

    2013

    Best Campaign in Political Advertising Category

    PAS

    • Awarded by Pakistan Advertising Society (PAS) for PTI

    2013

    Campaign Of The Year 2013

    • Awarded by Pakistan Advertising Society (PAS) for Shaukat Khanum Memorial & Cancer Research Center's Zakat Campaign 2013

    2011

    Guinness World Record Holder for the World's Largest Painting