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Haroon Jilani

Programmatic Campaign Manager

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  • LevelSenior
  • LocationLahore, Pakistan
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Marketer - Client Services

Projects

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Do you really want to delete project Swatch Pakistan - SISTEM51 Nationwide Launch?

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Do you really want to delete project SISTEM51 Nationwide Launch - Pakistan?

Skills

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Businesses Development
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Marketing
  • Marketing Strategy
  • Pitching
  • Social Media Marketing
  • Communications
  • Marketing Advertising Campaigns

Work history

Currently

Programmatic Campaign Manager

AdMaxim Inc

Oct 2016
  • Lahore, Pakistan
  • Full Time
  • Currently handling the MENA, UK & AU based clientele of AdMaxim Inc. 1. Providing best practice strategy and execution on all aspects of campaign management and delivery 2. Pre-sales support from a delivery and technical perspective 3. Implementing, planning, targeting and optimizing campaigns, creating and building a large, high quality publisher network globally. 4. Client retention, revenue growth and being the main point of contact for new and existing Media partners. 5. Provide technical support around publisher Ad tags, Ad serving, Ad/Video player plugins, as well as assist clients with integrations of AdMaxim’s platforms 6. Working closely with the clients to ensure the Campaign performs within the relevant CTR

2016

Senior Account Manager

Mullenlowe Group

May 2015 - Oct 2016
  • Lahore, Pakistan
  • Full Time
  • Responsible for ensuring the relevant and proper brand execution of various clients resulting in the following outcomes: 1. Increase interaction on digital media (effectively used proper content to achieve a 100% likes on the page within a week. Rose from 27 to 54) 2. Increase B2B sales (increased sales of products at key outlets by 5% in comparison to last year. Rose from 2.7 to 2.835 million) 3. Repositioning of brands (successfully managed to change the position of a Tier 2 brand to a Tier 1 brand with appropriate communication mix) 4. Increase in customer base (increased the customer base for a financial institute for a specific financial product. Increase amounted to 10%) 5. Key Account Management (effectively and seamlessly managed multiple accounts and their liaison with the creative team)

2015

Marketing Manager

Swatch Pakistan

Dec 2014 - May 2015
  • Lahore, Pakistan
  • Full Time
  • Responsible for the launch of SISTEM51 and positioning revamp. Campaign resulted in a significant increase in the following areas: 1. Store Foot fall (increase by 35% within a month. Footfall rose to 10800 from 8000) 2. Sales increase (25% increase in the first 3 weeks of the campaign. Figure rose to 976073.75 from 780875) 3. Successfully established the brand persona of the newly launched product line as a very unique and must have product 4. Increase interaction on digital media (effectively used proper content to achieve a 428% engagement rate. Rose from 686 to 3623)

2014

Account Manager

Farigh Four A Creative Solutions Firm

Feb 2013 - Dec 2014
  • Lahore, Pakistan
  • Full Time
  • Responsible for achieving strategic objectives along with specific communication objectives as outlined by various brands managed under this company: 1. Increase overall voter turnout (effectively increased the youth voter count by at least 25%) 2. Achieve the ideal communication mix within a budget of 2.5 million (effectively managed to leverage more than 45% of audience within the budget) 3. Increase brand awareness (increased the brand awareness by 5% in comparison to well established competition)

2013

Media Planner

Time Space Media PVT Ltd

Feb 2012 - Feb 2013
  • Lahore, Pakistan
  • Full Time
  • Responsible for developing media plans for multiple clients encompassing the following objectives with the intended results: 1. Increase in sales (effectively increased sales by 15%. Sales rose to 85307 from 74180) 2. Increase in brand awareness and recall (brand awareness and recall increased by 10%) 3. Establishing the brand presence (effectively increased brand presence via tailor-made communication)

2011

Event Manager

Event Us

Dec 2008 - Dec 2011
  • Lahore, Pakistan
  • Full Time
  • Core areas of work: Event execution, Marketing and Sales Strategy, Customer feedback and assistance. Responsibilities included: Overseeing the customer experiences from file turnover till sales, leading pre-event and post-event meetings for assigned groups, Up-selling products and services throughout the event process, participating in customer site inspections and assisting with the sales process when necessary, Acting as liaison between field sales person and customer throughout the event process (from pre-event to post-event). 1. Organized UMT's first ever Job Fair. 2. Organized PSR's Charity Concert. 3. Organized Corporate Functions & Launches

Education

2012

Marketing

University of Central Punjab

Nov 2010 - Jun 2012

Awards

2013

Best Campaign in Hospital Category

PAS

  • Awarded by Pakistan Advertising Society (PAS) for Shaukat Khanum Memorial & Cancer Research Center

2013

Best Campaign in Political Advertising Category

PAS

  • Awarded by Pakistan Advertising Society (PAS) for PTI

2013

Campaign Of The Year 2013

PAS

  • Awarded by Pakistan Advertising Society (PAS) for Shaukat Khanum Memorial & Cancer Research Center's Zakat Campaign 2013

2011

Guinness World Record Holder for the World's Largest Painting

Guinness World Records

  • Record holder for the largest painting - (42,652 sq. ft)