Hi, I’m Harpreet. I like to partner with emerging and new brands or reimagine existing ones. I collaborate closely with my clients to turn their vision, high-level strategies and capabilities into intuitive, thoughtfully designed products, which are informed by consumer insight on trends, behaviours and needs.
With a love for all things creative - I am obsessed with beautiful things, love to travel, a little nutty and obsessed with fashion! A foodie that loves to experiment in the kitchen and take more photos of food than people!
Whether you want to tell the story of your brand and product, design a campaign, or invigorate your brand's presence - social or other, I can help. I work with businesses both small and large covering creative direction, visual design, branding and creative strategy.
I believe in working in an environment where strong ideas can come alive, pushing the boundaries to produce the highest quality of work.
Projects
- MiniOur brief was to demonstrate and provide consumers a greater understanding of the Mini range and develop an integrated, product-led campaign for the UK. As part of this, we were asked to consider collateral across social, advertising, partnerships, digital and CRM, as well as activating the new Brand Identity.
- House Of FraserI was brought in to help create and activate the new Brand Ideology and Brand Identity. Turning high-level strategy into a comprehensive, cohesive and focused brand proposition - I worked with both internal and external stakeholders to lead and produce the final art direction, creative strategy and visuals for the brand refresh project and rollout to begin.
- Laing O'RourkeThe idea was to create and come up with a campaign and idea for employee engagement within the business. We created a new visual language that would be identifiable for all employees. This could be seen as a consistent design language across all communications channels and included a custom cut of Helvetica especially for Laing O'Rourke. This is where the concept of 'OPEN' was born.
- HowdensAs part of a small team, we were each tasked to come up with some concepts for the new Howdens website, whilst activating and developing their new brand identity. As part of the conceptual designs it was important that we considered a way of educating users, whilst telling their product story. This included showcasing the finer details about the materials, paint, finish as well as their craftsmen, expertise and years of experience within their business.
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Work history
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Freelance Designer & Art DirectorHKJ DESIGNS LTD
London, United KingdomFreelance
Agency experience:
AKQA, SapientNitro, Razorfish, Huge, Dare, M&C Saatchi, LBi, Rufus Leonard, Uber, Fabricww, Ogilvy, Radley Yeldar, Wednesday London, Sapient Nitro, The Brooklyn Brothers, CHI & Partners, CMW, TigerSpike, AKA, Gyro, BrandFuel and Cheil.
Client experience:
Balenciaga, Guess, Armani, Rio Tinto, Unilever, Lloyds Bank, H&M, B&Q, Barclaycard, E.ON, Sunsilk, Toni & Guy, Sainsbury's, Orange, Scania, Credit Suisse, Bostik, Nike, Dove, Unilever, VW, Sky, KFC, Cardano, Laing O'Rourke, Clarksons, Fiat, Virgin, Nurofen, HP, RBS, The Body Shop, Xbox, De Beers and IHG.
Skills:
Creative Direction, Art Direction, UI, UX, Brand + Creative Strategy, Branding, Brand Identity Logo Design, Web Design, App Design, Mentoring, Tutoring.
DesignerAKQA
- London, United KingdomFull Time
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Skills
- Creative Direction
- Creative Strategy
- Branding Design
- Visual Design
- Art Direction
- Advertising
- Digital Strategy
- UX
- UI Design
- Interaction Design
Education
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BSc (Hons) Media TechnologyKingston University
London, United Kingdom