Projects
- Slate Brand IdentityTo craft a new visual identity for an architectural design company focused on building and renovating residential and commercial spaces. The concept behind the Slate brand was to marry the rough, industrial texture of Slate as a building material with it's delicate appearance, as a metaphor for the company, who merge artistry and craft together to build on budget, and on time. The name was also a play on the company]]'s founder Will Slater, the driving force behind the work. The logotype encompasses the structure of Will's process and his position as a trusted advisor, working as construct to frame the beautiful imagery on the website. The identity included a new brand name and logo, full website design and company business cards.
- Dorset Cereals PocketsInnovation brief to design a new chocolate wafer product, using hollow wafer technology, including a piece of innovative packaging that supports the idea, occasion and market. Breakfast Pockets are wafer pockets enriched with Dorset Cereals and filled with delicious nut butter and tasty, local ingredients. Breakfast Pockets are bought during the morning commute, warmed in the office microwave and enjoyed at your desk. They provide a no mess, nutritious breakfast solution for on-the-go professionals. The project encompassed the full design process including market and user research, product design and packaging, branding and communication.
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Skills
- Packaging
- Advertising
- Branding
- Design
- Marketing Strategy
- Problem Solving
- Illustrator
- Indesign
- Photoshop
- Service Design
- Product Industrial Design
- Product Innovation
- User Expericence Design
- Ideas Development
- Strategy and Insight
Education
BA Product Design
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