Harriet Geoghegan

Harriet Geoghegan

Senior Account ManagerLondon, United Kingdom
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Harriet Geoghegan

Harriet Geoghegan

Senior Account ManagerLondon, United Kingdom
About me
- PR and Marketing consultant, with over seven years experience, at both agency and in-house - Rapid promotions to date, based on results, client handling abilities and new business generation - Strong media, influencer, stylist and VIP contacts across fashion and lifestyle sectors - Confident communicator who enjoys a fast-paced and competitive environment - Rigorously organised, proactive and a very safe pair of hands, combined with high levels of creativity - After a planned career move - including working three months notice - joined a new agency at the start of lockdown, and post the furlough cut off point. Disappointingly, the pandemic caused the agency to lose a variety of clients, so a number of the team were made redundant at the end of June - Ambitious and seeking next career challenge
Work history
    TRACE Publicity logo
    TRACE Publicity logo
    Senior Account ManagerTRACE Publicity
     - London, United KingdomFull Time
    - Joined agency on day seven of Covid-19 UK lockdown, however due to the pandemic I and others were made redundant - Created PR plans clients including: Swarovski, GUESS, Klarna, Marcolin Eyewear and Sockshop ensuring each plan was adapted to the new social and economic circumstances - Planned and executed virtual press events including: panel discussion webinars, press lunches and press days. Four events executed in May alone - Generated strong national, consumer, trade and online coverage for all brands - Continued to build and strengthen media relationships - Liaised and secured multiple media partnerships on behalf of the brands
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    Senior Account ManagerBrandnation
     - London, United KingdomFull Time
    - Started as Senior Account Executive, promoted annually - Lead adviser on six accounts (Chi Chi London, Nike Swim, Shoeaholics, Abbott Lyon, Closet London and Deichmann) - Developed and executed strategic PR plans for clients - Line manager of a team, overseeing workload, copy checking and general day to day needs - Manage and negotiated all client’s paid and organic influencer / VIP campaigns - Planned and executed press/influencer/VIP events including budget management as well securing/ negotiating all VIPS and hosting guests at the events - Generated national, consumer, online and broadcast coverage resulting in direct ROI for clients - New business – opportunity spotting/research, creation of pitch collateral and pitch process
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Skills
  • Influencer Marketing
  • Public Relations
  • Events Planning
  • Influencer Engagement
  • Events Production
  • Influencer Management
  • Press Events
  • Press Liaison
  • Client Accounts
  • Client Management