About me
- PR and Marketing consultant, with over seven years experience, at both agency and in-house
- Rapid promotions to date, based on results, client handling abilities and new business generation
- Strong media, influencer, stylist and VIP contacts across fashion and lifestyle sectors
- Confident communicator who enjoys a fast-paced and competitive environment
- Rigorously organised, proactive and a very safe pair of hands, combined with high levels of creativity
- After a planned career move - including working three months notice - joined a new agency at the start of lockdown, and post the furlough cut off point. Disappointingly, the pandemic caused the agency to lose a variety of clients, so a number of the team were made redundant at the end of June
- Ambitious and seeking next career challenge
Work history
Senior Account ManagerTRACE Publicity
- London, United KingdomFull Time
- Joined agency on day seven of Covid-19 UK lockdown, however due to the pandemic I and others were made redundant
- Created PR plans clients including: Swarovski, GUESS, Klarna, Marcolin Eyewear and Sockshop ensuring each plan was adapted to the new social and economic circumstances
- Planned and executed virtual press events including: panel discussion webinars, press lunches and press days. Four events executed in May alone
- Generated strong national, consumer, trade and online coverage for all brands
- Continued to build and strengthen media relationships
- Liaised and secured multiple media partnerships on behalf of the brands
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Senior Account ManagerBrandnation
- London, United KingdomFull Time
- Started as Senior Account Executive, promoted annually
- Lead adviser on six accounts (Chi Chi London, Nike Swim, Shoeaholics, Abbott Lyon, Closet London and Deichmann)
- Developed and executed strategic PR plans for clients
- Line manager of a team, overseeing workload, copy checking and general day to day needs
- Manage and negotiated all client’s paid and organic influencer / VIP campaigns
- Planned and executed press/influencer/VIP events including budget management as well securing/ negotiating all VIPS and hosting guests at the events
- Generated national, consumer, online and broadcast coverage resulting in direct ROI for clients
- New business – opportunity spotting/research, creation of pitch collateral and pitch process
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Skills
- Influencer Marketing
- Public Relations
- Events Planning
- Influencer Engagement
- Events Production
- Influencer Management
- Press Events
- Press Liaison
- Client Accounts
- Client Management