Harriette Arellano-Setterington

Strategy Intern

  • LocationLondon, United Kingdom


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Are you sure?

Do you really want to delete project nonsense + rhyme?

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Do you really want to delete project curiosities?

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About me


I GET INVOLVED I have organised and marketed music events and co-ordinated acts such as Dizzee Rascal and Deadmau5 at festivals and nightclubs. Now, I write YA novels, run a blog about observations I make and things I like and train as a power-lifter. I GET PEOPLE I believe that people are more than the sum of what they think and do. People are built of unique stories with the potential to connect us. I see life as one big ethnographic project so I get involved in order to learn as much as possible - from working in construction to a pub kitchen. This mind-set enables me to dig deep into problems brands face today and in turn use this knowledge to help brands capture their audiences’ attention and loyalty. I GET CULTURE Growing up in a diverse Nicaraguan, Burmese and British bilingual family taught me the complexity of global cultures. As a combined result of this cultural diversity and my curiosity over what drives social behaviours, I relish the opportunity to immerse myself in the world of the client and their audience.



  • Advertising
  • Events
  • Writing
  • Presenting
  • Blogging
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Office
  • Powerpoint
  • Cultural Context
  • Young People
  • Insight Analysis

Work history


Strategy Intern

M&C Saatchi

Jun 2015
  • CLIENTS Natwest, RBS and Boots Currently working with the strategy team on Natwest, RBS and Boots accounts. This role involves: company, consumer, category and cultural research, competitor reviews, content audits, insight analysis, creative execution, collaborating with media agencies, assisting in the building of content strategy and compiling and presenting PowerPoint presentations.


PR & Social Media Intern

Shine Communications

Aug 2015 - Aug 2015
  • CLIENTS Karcher, EOne Entertainment, COS and WWE Assisting in the day to day running of the accounts. This included: research, selling work to the media, compiling presentations, content audits, competitor research and coming up with ideas for client product launches.


Planning Intern

Grey London

Jul 2015 - Jul 2015
  • CLIENTS New Business, Clover, Scope, Lucozade and P&G (Fragrances & Hair Care) Worked with both the planning and content teams on an array of pitches and with existing clients. This role involved conducting: company, consumer, category and cultural research for each brand; content audits; insight analysis; and presenting this information to planning directors and the chief strategy officer. Worked directly with the chief strategy officer on a pitch for an international fashion brand from pitch brief to pitch day. Built an international community of respondents, conducted qualitative interviews and undertook thematic analysis. This enabled me to identify cultural shifts and trends that the brand could tap into. I further contributed to the creative process with stimulus and worked closely with the content team on brand activation.



PG Dip International Social Policy

University of Nottingham

Aug 2015 - Aug 2015
  • Qualitative + Quantitative Research Methods, Information Age Management, Globalisation of Culture.


BSc Sociology with Criminology

Kingston University

Aug 2015 - Aug 2015
  • Cultural Britain, Sociology of Deviance, Social Research Methods.


Certhe Hispanic Latin American Studies

University of Leeds

Aug 2015 - Aug 2015
  • Spanish, Portuguese and Spanish and Latin American culture, politics, economics and history.



Aylesbury High School

Aug 2004 - Jul 2006
  • Communications: A Spanish: B Politics: E