About me
I GET INVOLVED I have organised and marketed music events and co-ordinated acts such as Dizzee Rascal and Deadmau5 at festivals and nightclubs. Now, I write YA novels, run a blog about observations I make and things I like and train as a power-lifter.
I GET PEOPLE I believe that people are more than the sum of what they think and do. People are built of unique stories with the potential to connect us. I see life as one big ethnographic project so I get involved in order to learn as much as possible - from working in construction to a pub kitchen. This mind-set enables me to dig deep into problems brands face today and in turn use this knowledge to help brands capture their audiences’ attention and loyalty.
I GET CULTURE Growing up in a diverse Nicaraguan, Burmese and British bilingual family taught me the complexity of global cultures. As a combined result of this cultural diversity and my curiosity over what drives social behaviours, I relish the opportunity to immerse myself in the world of the client and their audience.
Work history
Strategy InternM&C Saatchi
CLIENTS Natwest, RBS and Boots
Currently working with the strategy team on Natwest, RBS and Boots accounts. This role involves: company, consumer, category and cultural research, competitor reviews, content audits, insight analysis, creative execution, collaborating with media agencies, assisting in the building of content strategy and compiling and presenting PowerPoint presentations.
PR & Social Media Intern
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CLIENTS Karcher, EOne Entertainment, COS and WWE
Assisting in the day to day running of the accounts. This included: research, selling work to the media, compiling presentations, content audits, competitor research and coming up with ideas for client product launches.
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Skills
- Advertising
- Events
- Writing
- Presenting
- Blogging
- Project Management
- Strategic Planning
- Client Management
- Consumer Behavior
- Creative Thinking
- Office
- Powerpoint
- Cultural Context
- Young People
- Insight Analysis
Education
PG Dip International Social Policy
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Qualitative + Quantitative Research Methods, Information Age Management, Globalisation of Culture.
BSc Sociology with Criminology
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Cultural Britain, Sociology of Deviance, Social Research Methods.
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