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I GET INVOLVED I have organised and marketed music events and co-ordinated acts such as Dizzee Rascal and Deadmau5 at festivals and nightclubs. Now, I write YA novels, run a blog about observations I make and things I like and train as a power-lifter. I GET PEOPLE I believe that people are more than the sum of what they think and do. People are built of unique stories with the potential to connect us. I see life as one big ethnographic project so I get involved in order to learn as much as possible - from working in construction to a pub kitchen. This mind-set enables me to dig deep into problems brands face today and in turn use this knowledge to help brands capture their audiences’ attention and loyalty. I GET CULTURE Growing up in a diverse Nicaraguan, Burmese and British bilingual family taught me the complexity of global cultures. As a combined result of this cultural diversity and my curiosity over what drives social behaviours, I relish the opportunity to immerse myself in the world of the client and their audience.
CLIENTS Natwest, RBS and Boots Currently working with the strategy team on Natwest, RBS and Boots accounts. This role involves: company, consumer, category and cultural research, competitor reviews, content audits, insight analysis, creative execution, collaborating with media agencies, assisting in the building of content strategy and compiling and presenting PowerPoint presentations.
CLIENTS Karcher, EOne Entertainment, COS and WWE Assisting in the day to day running of the accounts. This included: research, selling work to the media, compiling presentations, content audits, competitor research and coming up with ideas for client product launches.
CLIENTS New Business, Clover, Scope, Lucozade and P&G (Fragrances & Hair Care) Worked with both the planning and content teams on an array of pitches and with existing clients. This role involved conducting: company, consumer, category and cultural research for each brand; content audits; insight analysis; and presenting this information to planning directors and the chief strategy officer. Worked directly with the chief strategy officer on a pitch for an international fashion brand from pitch brief to pitch day. Built an international community of respondents, conducted qualitative interviews and undertook thematic analysis. This enabled me to identify cultural shifts and trends that the brand could tap into. I further contributed to the creative process with stimulus and worked closely with the content team on brand activation.
Qualitative + Quantitative Research Methods, Information Age Management, Globalisation of Culture.
Cultural Britain, Sociology of Deviance, Social Research Methods.
Spanish, Portuguese and Spanish and Latin American culture, politics, economics and history.
Communications: A Spanish: B Politics: E