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Zenith SA is a high-end luxury Swiss watch manufacturer founded in 1865 in Switzerland and has been owned since 1999 by the LVMH Group (Moe?t Hennessy • Louis Vuitton S.A.). Reporting to the Regional Brand Director North & Central Europe, my main duties and responsibilities involve: • Managing Marketing & Communications for the UK, the Netherlands, Sweden, Finland, Denmark and Norway. Partially manage the French market • Marketing budget planning and management • Media planning and implementation, both on print and online titles • Event planning and management, including a Harrods Brompton Road Windows take over (300% uplift in sales in the month of execution) • Partnerships/Sponsorships identification, development and management (Classic Car Rallies, Official Timekeeping in various venues etc) • Successfully supported the launch of Zenith Watches on luxury e-commerce website MrPorter.com, with 360 campaigns, CRM, film production and editorial support • Press Relations and PR agency liaison • Responsible for all trade marketing material, displays, graphics and Shop in Shops • Working closely with the Marketing and Buying teams of retailers, including Selfridges, Harrods, MrPorter.com, Watches of Switzerland and others – organising targeted joint events and media campaigns
Dissertation: ‘’Attitudes of British and American consumers towards television Product Placement’’. Majors: Marketing Strategy, Consumer Behaviour, Brand Management, Digital Marketing, Finance.
Dissertation: ‘’The print media advertising and its effectiveness on consumer behaviour. Exploring the differences between male and female consumers’’. Majors: Management, Finance, Marketing, Human Resources.