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Developed and implemented a highly creative marketing campaign for Desperados Tequila Flavoured Beer, one of Heineken's key products within the UK. The campaign aimed to tackle the challenges of increased competition in the category and barriers to trial for consumers.
Primarily working with premium spirit brands such as Rémy Cointreau and Casamigos Tequila, I played a key role in the creative development and execution of highly effective campaigns, focusing on large scale UK launches, brand positioning, PR, social, experiential, influencer marketing and CRM strategy across the agency’s client base.