About me
Hello, I’m Harwin, a designer and creative director with experience in Singapore, Tokyo and Australia, now happily based in London. I aim to turn great strategy into winning creative ideas.
I think ‘beyond channel’, developing creative strategies and executions that flow through multiple touchpoints. This encompasses global product and platform designs,, design systems, UI/UX and content strategy - all based on sound thinking, with an original approach to tackling briefs. I keep things simple and use a strong storytelling approach to make impact.
By digging deep into research to uncover how people really think and behave, it’s possible to spot the real opportunity. I then create designs that bring the strategy to life and make it tangible, from the big picture down to the smallest details.
I believe the best work happens through collaboration, with a cross-discipline team working to a shared vision. I’ve been lucky enough to work with great people on projects for brilliant brands including Mazda, Cunard, Deloitte, Motorola, HP, Sony, Unilever and British American Tobacco.
Work history
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Service Design LeadKingfisher PLC
London, United KingdomFull Time
Leading a team of creative problem solvers, shaping the service design practice and designing end to end home improvement customer experiences across the Kingfisher group.
My day to day activities include overseeing design ideation and production, offering support and direction to the team in view of delivering the vision. Mentors design team through the design process, using design thinking methodologies and a customer centric approach.
Skills
- Design Strategy
- Web Design
- Customer Experience
- User-centered Design
- Service Design
- User Journeys
- User Insight
- User Personas
- User Testing
- Prototyping
- Design Research
- Brand Storytelling
- Digital Storytelling
- Creative Storytelling
- Storyboarding
- Content Strategy
- Brand Creative Strategy
- Product Design
- Web Applications
- Web Development
- Web Interface Design
- Web UI