Work history
Digital StrategistClubhouse Studio
Currently working as a Digital and Creative Strategist as part of a dynamic team for a young and emerging interactive agency.
- Developing communication; global, local, influencer and channel strategy for brand
- Creatively concepting for brand launch and activations
- Using an integrated approach to create thought-through strategy for client
to launch and build their respective brand and business over time
- Delivered goal-surpassing marketing results on client and ensured
complete client satisfaction and retained further business within organisation
based on performance
- Earned commendations from management team and clients
for communication deliverables that targeted desired audiences
and articulated the value of products and services.
- Assumed a key role in pitch team meetings due to strengths in presentation
and negotiation skills
- Liased and negotiated with third parties and influencers
- Assumed key role along with management in aquiring and developing
new business relationships
Junior Strategic PlannerPOSSIBLE
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Working as a Junior Strategist in WPP’s largest digital agency. Involved in implementing strategies across a multitude of brands by helping them to achieve their objectives with maximum reach and impact.
- Developed and implemented strategic plans to maximise brand potential
- Conducting in-depth consumer analysis to determine the image/demand of a brand and create accurate brand personas.
- Educating all departments within agency on resources available and
capabilities of the Strategy, Performance Marketing and Media Sciences teams
- Utilising all resources cost effectively
- Developing and refining brand’s social programs
- Performed ongoing customer/market research and demographic profiling
to identify and capitalise on unmet market needs
- Liaising closely with clients in presenting and formulating brand
communication plans
- Monitoring and analysing a brand and competitor’s performance to
identify strengths, weaknesses, opportunities and threats
- Earned commendations from client executives for communication
deliverables that targeted desired audiences and articulated the value of
products and services.
- Assumed a key role in pitch team meetings due to strengths in
presentation and negotiation skills.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Excel
- Illustrator
- Photoshop
- Word