Hayley Mills

Digital Strategist

FollowUnfollow

Join our Pro Plan to message Hayley

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Illustrator
  • Photoshop
  • Word

Work history

Currently

Digital Strategist

Clubhouse Studios

Oct 2014
  • Currently working as a Digital and Creative Strategist as part of a dynamic team for a young and emerging interactive agency. - Developing communication; global, local, influencer and channel strategy for brand - Creatively concepting for brand launch and activations - Using an integrated approach to create thought-through strategy for client to launch and build their respective brand and business over time - Delivered goal-surpassing marketing results on client and ensured complete client satisfaction and retained further business within organisation based on performance - Earned commendations from management team and clients for communication deliverables that targeted desired audiences and articulated the value of products and services. - Assumed a key role in pitch team meetings due to strengths in presentation and negotiation skills - Liased and negotiated with third parties and influencers - Assumed key role along with management in aquiring and developing new business relationships

2014

Junior Strategic Planner

POSSIBLE

Sep 2013 - Sep 2014
  • Working as a Junior Strategist in WPP’s largest digital agency. Involved in implementing strategies across a multitude of brands by helping them to achieve their objectives with maximum reach and impact. - Developed and implemented strategic plans to maximise brand potential - Conducting in-depth consumer analysis to determine the image/demand of a brand and create accurate brand personas. - Educating all departments within agency on resources available and capabilities of the Strategy, Performance Marketing and Media Sciences teams - Utilising all resources cost effectively - Developing and refining brand’s social programs - Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs - Liaising closely with clients in presenting and formulating brand communication plans - Monitoring and analysing a brand and competitor’s performance to identify strengths, weaknesses, opportunities and threats - Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services. - Assumed a key role in pitch team meetings due to strengths in presentation and negotiation skills.

2013

Intern

POSSIBLE

Sep 2013 - Dec 2013