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Currently working as a Digital and Creative Strategist as part of a dynamic team for a young and emerging interactive agency. - Developing communication; global, local, influencer and channel strategy for brand - Creatively concepting for brand launch and activations - Using an integrated approach to create thought-through strategy for client to launch and build their respective brand and business over time - Delivered goal-surpassing marketing results on client and ensured complete client satisfaction and retained further business within organisation based on performance - Earned commendations from management team and clients for communication deliverables that targeted desired audiences and articulated the value of products and services. - Assumed a key role in pitch team meetings due to strengths in presentation and negotiation skills - Liased and negotiated with third parties and influencers - Assumed key role along with management in aquiring and developing new business relationships
Working as a Junior Strategist in WPP’s largest digital agency. Involved in implementing strategies across a multitude of brands by helping them to achieve their objectives with maximum reach and impact. - Developed and implemented strategic plans to maximise brand potential - Conducting in-depth consumer analysis to determine the image/demand of a brand and create accurate brand personas. - Educating all departments within agency on resources available and capabilities of the Strategy, Performance Marketing and Media Sciences teams - Utilising all resources cost effectively - Developing and refining brand’s social programs - Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs - Liaising closely with clients in presenting and formulating brand communication plans - Monitoring and analysing a brand and competitor’s performance to identify strengths, weaknesses, opportunities and threats - Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services. - Assumed a key role in pitch team meetings due to strengths in presentation and negotiation skills.