Projects
- Shinebright StudiosShinebright Studio was set up in East London over a 7-week period to “inspire the inspirational and motivate the masses” with Vitamin Water. A launch party was held to celebrate the opening of the gallery. Each week artists would display their work from different mediums and creative talks were also held. Glacéau Vitamin Water given out while consumers appreciated various creatives- “shining bright”.
- Take A SeatTo create excitement around the launch of TOG furniture, rubber band ball invites reflecting the Phillip Stark, Misa Joy Chair were hand delivered to allow consumers to book a seat and play a game of musical chairs in Whitfield Gardens. The winner of the game received the final TOG chair.
- Take A SeatTo create excitement around the launch of TOG furniture, rubber band ball invites reflecting the Phillip Stark, Misa Joy Chair were hand delivered to allow consumers to book a seat and play a game of musical chairs in Whitfield Gardens. The winner of the game received the final TOG chair.
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Work history
Art Director & Designer
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- Conceptual thinking for creative brand activations
- Brand design
- Print Design
- Interior Space Design
- Furnishings
Art Director
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- Managing seasonal fashion campaigns from initial concept stage, copy writing, planning photoshoots to final production stage for print, magazine & web
- Respond to briefs by creating initial designs for point of sale, mail outs and magazine advertisements following TWL brand guidelines
-Drives sales through competitive cut through advertising
- Branding & packaging design for in house labels for TWL
- Copy Writing for POS, magazine and mailer
- Write briefs for stylists and photography team including lighting information, props, styling such as make up and hair and what talent to use
- Art directing models on photo shoots to ensure that look and feel is achieved in allocated time
- Ensure that all chosen concepts fit in the time frame and the budget given to the campaign
Skills
- Advertising
- Art Direction
- Design
- Creative Direction
- Outdoor Campaigns
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- Experience Design
- Brand Activation
- Experiential Concepting
- Photo Casting
- Retail Branding
- Photoshoot Direction
Education
Visual Communications Degree Diploma of Art Design
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Art/ Design/ Typography / Photography/ Advertising