About me
With a 2:1 International Business degree from the University of Brighton, I am a skilled wordsmith and highly organised individual with a strong interest in social media and blogging. I have lived in two countries abroad, speak fluent French and have a good level of understanding in Italian which has proven to be an invaluable experience when it comes to liaising with international markets.
Work history
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Social & Advocacy AssistantWeight Watchers UK
- Maidenhead, United KingdomFull Time
• Provide copy for paid and organic social across all WW’s social platforms as well as copy for CRM, the WW magazine and aiding with the copy for paid ambassadors.
• Creating the monthly content briefs for TV personalities, social media influencers and WW’s only global ambassador.
• From writing the script to briefing the ambassadors involved, having a heavy involvement in bringing to life WW’s TV advert, meant for a quicker turnaround of the Spring Campaign.
• During the pandemic, I helped the content team by posting weekly articles that would drive engagement to the brand and increase consumer awareness of the company’s activity during a challenging time.
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Marketing assistantPragmatic
- Brighton, United KingdomInternship
• Keeping content current through blog posts about their most recent projects and posting live updates from events to maximize clicks and increase the range of engagement.
• Gained Hubspot knowledge in order to create monthly newsletters, follow up on leads, plan and create social media content.
• Reporting to the Marketing Manager, I created a marketing strategy which focused on social media to improve the level of engagement.
• Wrote a press release about an upcoming collaboration project with Rebrand Cities which was recognized by AMEX and Brighton & Hove council.
Skills
- Social Media Marketing
- Foreign Languages
- Blogging
- Marketing
- Digital Marketing
- Creative
- Writing
- Creative Content
Education
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Year Abroad StudySAA - Scuola di Amministrazione Aziendale in Torino
- Turin, Italy
Achieved a 1st in transfer credits
During my time there I gained an intermediate level of understanding in Italian. Some of the business modules I chose were Professional Communication Skills and Exploratory Market Research. Some modules were also taught in French, notably on Intellectual Capital and Web Marketing.
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BSc International BusinessUniversity of Brighton
- Brighton, United Kingdom
Achieved a 2:1.
Year abroad report on the “The effects of gender inequality on students from Brighton University and Scuola di Amministrazione Aziendale”. With my marketing-based electives being Marketing Planning & Strategy, Consumer Psychology and Creativity in Entreprise.
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