Heath Pedrola

Heath Pedrola

Director of Wayfinding & StrategyLondon, United Kingdom
+ Info

2

Connections
Heath Pedrola

Heath Pedrola

Director of Wayfinding & StrategyLondon, United Kingdom
About me
I am the Director of Wayfinding at Dotdash. Dotdash are Australia's leading wayfinding and visual communication designers. We work within built and natural environments. My work involves delivering strategic analysis and design for key projects across all sectors arriving at design solutions that are authentic to people and place. For the last 20 years, I have led a wide range of bespoke to large-scale wayfinding and place making projects throughout Australia, United Kingdom, Europe, Africa, North America, and Asia. These include projects within transport, healthcare, urban precincts, public realm, parklands and open spaces, cultural, civic, sport, education and research, major events, interpretation, corporate and commercial. Among these have been internationally awarded and recognised through SEGD (USA), IIID (Europe) and Sign Design Society (UK). I am a professional member of the Sign Design Society (UK) and the Society for Experiential Graphic Design (USA). I have a depth of experience in leading projects, working across all areas from concept to implementation. My background and expertise involves strategic analysis and design arriving at design solutions that are authentic to people and place. I have delivered a multitude of projects across the public and urban realm, education, healthcare, transport, stadium and event, interpretive, retail, corporate and commercial sectors. Among these have been internationally awarded projects through SEGD (USA), IIID (Europe)and Sign Design Society (UK).
Work history
    D
    D
    Director of WayfindingDotdash
    London, United Kingdom
    Dotdash are Australia's leading wayfinding and visual communication designers with a 35-year history of experience across all building sectors.
    W
    W
    PartnerWhybrow Pedrola
     - London, United KingdomFull Time
    Based at Somerset House in London, Whybrow Pedrola was a small team of strategists and designers specialising in wayfinding and environmental design. As Partner and Design Director, I directed a multitude of project types ranging from niche to large scale public realm.
+ Show more
Skills
  • Wayfinding Design
  • Graphic Design
  • Communication Design
  • Project Management
  • Product Design
  • Strategic Analysis
  • Strategy Implementation
  • Design Direction
  • Design Construction
  • Conceptual Design
Education
    Manchester Metropolitan University logo
    Manchester Metropolitan University logo
    BA(Hons) Graphic DesignManchester Metropolitan University
     - Manchester, United Kingdom
    First class Honors degree in Graphic Design from the Manchester Metropolitan University (UK). Professional member of the Sign Design Society (UK), Society for Experiential Graphic Design (USA), Urban Design Group (UK).