Heather Buchanan

Social media post snippets for the company’s Facebook, Instagram, Linkedin and Twitter. General management of the social platforms, including monitoring comments, replying to direct messages, scheduling posts using Social Report and analysing key metrics. Live social media coverage on company events. Collaborating with the media team to create online promotional campaigns. I truly enjoy working at Netcentric. It was a great opportunity for me to improve my copy skills and expand my knowledge on digital media and online marketing. I had a chance to collaborate and work creatively to produce successful online campaigns.

PR assistant and content writer for Exposure Ninja. My duties include contacting publications and websites where in which I write articles on behalf of my clients and have them published on appropriate sites. Exposure Ninja is an SEO agency and digital marketing agency. Working for the agency from February 2015 to July 2016, I was assigned a variety of different clients through the course of the year and a half I was with Exposure Ninja. PR assistant: building up relationships with digital publications for clients. Moreover, I write blog posts each month for my clients and post them on the company's website. Working for Exposure Ninja introduced me to Copywriting. I was able to strengthen my writing skills, introduce me to digital PR and give me a basic understanding of SEO and online publication. Since beginning with Exposure Ninja I have built up strong writing skills as well as having a greater understanding of SEO and publication techniques. I am able to write commercial articles and blog posts with keyword optimisation and content writing.

My responsibilities included writing events for the website's listings sections as well as in-house writing for the magazine. I also had the opportunity to write a review on an Arctic Monkeys gig and interview local musicians for the website. My duties also included proof reading, editing articles and contributing to the overall layout of the monthly editions. I significant part of the day-to-day jobs was focused on the website such as updating the front page, uploading articles each month and event listings.

Tutoring a variety of students ranging from children to adults and beginners to advanced level. Preparing students for respected language certificates including YLE, PET and KET. As well as preparing adult students for First Certificate (FCE) and the certificate in Advanced English (CAE).

BA English Literature & Classical Civilisation