Media professional with 12 years cross discipline experience. I am a self motivated and ambitious individual with a passion for music and marketing. I have a creative flair with exceptional communication skills and the ability to learn quickly and work as an effective member of the team.
* Planning weekly social media strategy including Facebook, Twitter and Instagram. * Sending out weekly gig listings to music press and magazine contacts. * Curating and writing the KOKO weekly newsletter. * Writing artist bios and creating new show pages once shows are announced. * Editing the KOKO website when required. * Co-managing targeted marketing campaigns including Freshers Week and Halloween.
* Successfully developed company wide marketing strategy alongside the CEO. * Successfully collaborated with various departments, content, design, product management and developers. * Created the company’s marketing and sales collateral (Product sheets and PPT). * Managed external relationships with cross discipline teams, designers, developers, photographers, filmmakers, copywriters and PRs. * Overhauled the company social media strategy, emarketing and newsletters. * Conceptualised and created a new company website with a designer and developer.
Managed brand integrations for major blue-chip clients, O2, HP, BMW, Virgin Media and Sony. Managed external relationships with direct clients, media agencies, creative agencies and PRs. Managed multiple marketing campaigns and projects from start to completion, ensuring timely launches. Produced end of marketing campaign reports and analysis. Acted as the main point of contact for the client as well as internal teams. Managed all mobile and tablet advertising projects. Liaised with various departments such as creative, editorial, marketing, legal and finance. Coaching and development of a junior account manager.
Acted as an executive assistant to the Director of Marketing & PR. Produced mailings for new album releases for a wide range of artists Coordinated press/guest lists for concerts and parties. Dealt with contracts for the licensing department.
Acted as an executive assistant to the VP of Radio Promotions. Produced mailings for new album releases for a wide range of artists Wrote artist bios/blurbs for the Razor & Tie website. Wrote pitches for our artists to external companies for partnership opportunities including guitar brand Fender for band All That Remains
Managed advertising campaigns and sponsorships across Yahoo! UK & Ireland and Bebo. Managed relationships with media agencies, creative agencies running campaigns across Yahoo! and Bebo. Managed campaigns for clients such as Sony Music/Pictures, Vodafone, Walkers, Bacardi and many others. Acted as the main point of contact for clients regarding campaigns. Project managed the Yahoo! mobile advertising arm and trained all new starters on the mobile systems. Highlight Managed Apple iPad mini international launch across all Yahoo properties including Music, Entertainment and Travel. Dealt with Apple client direct, media agency, internal product and tech teams to coordinate creative approvals to ensure timely worldwide launch.
Managed after sales relationships with clients from the entertainment and retail sectors including; Amazon UK, Play.com, Q Music,Bauer, HMV, and 7 Digital. Worked closely with various departments such as Music, Movies, Editorial, Systems Management and PR both in London and New York. Maintained the company website updating the design, layout and updating the copy when required.
* Managed advertising campaigns after sales to the point of Installation. Worked with various clients directly and via media agencies including IBM, Accenture, SAP, Chanel, American Express and Aviva. Coordinated large scale national campaigns from 6 sheet to 96 sheet with the clients, creative teams and our internal Installation teams. Handled all client invoicing and attended client tours with the Sales teams.