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As the community manager it falls to me to manage our Plus1 blogging community via Wordpress and to effectively communicate the message of PlusGuidance as a service and a brand. I also manage the social media accounts and regularly create content for a variety of purposes through several mediums. I work on email campaigns, copywriting for the website as well as daily CRM duties. I'm passionate about changing attitudes about mental health and use my creative skills to connect with audiences on an emotional level.
I am a regular contributor to the fashion & beauty section of this popular media and entertainment e-zine.
I've worked as a freelance branding specialist for three businesses thus far and have conducted bespoke brand ethos archetype work as well as tailoring a strategy to the client. I've created promotional materials for print and digital marketing purposes for two out of three clients so far.
I worked in the Change Management Office supporting the programme managers' business transformation projects that focussed on propelling the business forward by bringing its services up to date. I worked on a new product launch that used a formal supplier selection process (RFI/RFP) working directly with the programme manager. I was also appointed the task of updating the Change Management Intranet site to improve cross-departmental relationships. This in turn will promote a more unified approach in the wider business towards introducing changes to the company. Using visually stimulating content in the form of video and infographics the aim was for this page to become the central hub for information on the projects that we are currently involved in.
Having worked as marketing director for co-founded handmade cushion company, Lean On Me, as part of the Young Enterprise scheme, I have gained an understanding of how brands and businesses are run. It fell to me to manage our social media channels, website, store and analytics. All market research was conducted and led by myself, this was the baseline for every marketing decision made. It was here that I learned how to implement Hootsuite, Mailchimp and SEO into our digital marketing strategy.
Fashion PR, creative communication, short film, fashion journalism, digital marketing & branding, events & brand experience