About me
• Ten years of content production and creative strategy development experience, both agency and client-side
• Areas of specialty include brand consultancy, creative strategy, digital development, PR/media strategy development, and corporate storytelling
• Passion and expertise spanning industries including travel, lifestyle, arts and culture, luxury fashion, and film, with additional experience serving technology, e-commerce, automotive, financial, and pharmaceutical clients
• Digital native skilled in building brand engagement campaigns for a diverse client roster
• Multi-channel content production experience
• Contributes editorial consultancy/management to clients on a freelance basis
Work history
Senior Content Manager
Leading fine arts materials brand // London, UK
• Develop brand content strategy; oversee content production, including e-commerce product copy, press releases, branded partner content, videos, and social media content
• Drive creative campaign communications and product launch positioning
• Devise digital brand strategy; own key media agency relationships to improve SEO
• Collaborate with Global Brand Director to ensure streamlined messaging in keeping with brand vocabulary
• Establish digital Tone of Voice guidelines synced with offline communications
• Manage sponsorship campaigns with fine arts institutions, including the Victoria and Albert Museum
• Manage content budget; forecast budget
• Manage content team and freelance contributors
Freelance Journalist & Editorial Consultant
// International
• Contribute copywriting, feature articles, and editorial consultancy to clients in the arts and culture, e-commerce, and travel sectors, including Stylebop, Food Republic, Condé Nast Digital, and more
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Skills
- Marketing PR
- Digital Content
- Copywriting
- Lifestyle
- Digital
- Presenting
- Creative
- Project Management
- Strategic Planning
- Web Content
- Creative Direction
- Social
- Client Management
Education
Masters Programme: Cultural and Creative Industries
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Areas of Focus: Creative Marketing, Digital and Print Media, International Arts and Culture
Teaching English as a Second Language
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Qualification: Trinity College Certificate in Teaching English as a Foreign Language
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