Projects
- ITV2 X CALMI worked alongside CALM to create the first of many promos in this year’s campaign. We show the importance of doing whatever you want to do, if you’re feeling down, because being wholesome doesn’t always mean it has to be healthy! In a world where social media narrates a certain way to live our lives, I decided to switch the narrative. Meditation, yoga and walking bare foot through dewy grass all have their place - but sometimes something a bit more straight forward is what we need to feel
- ITV News Brand CampaignTasked with creating a brand piece for ITV News, we decided to put the Independence of ITV News at the centre of the campaign. As part of a larger Brand Campaign, I created National and Regional Promos setting up the positioning for ITV News: 'Independent news is what we stand for.' Using real news clips across the National and Regional outputs, we have created approximately 40 promos, many of these being region specific. The campaign expands and grows as new stories break. Here is some o
- The Little Back Street In Salford - Coronation StreetAs Coronation Street approached its 60th year on ITV, we were tasked to create a celebratory film to mark the occasion. Transporting back to the Soap's roots, we captured the magic moment Tony Warren dreamt up the idea for the UK's longest running Soap. On the midnight train from London back to Salford, Tony woke up his friend and Producer Olive with 'I've got a wonderful idea for a television series!' He told her of his idea to capture the lives of 'ordinary' people. Less than impressed, O