Helen Alexander

Helen Alexander

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Helen Alexander

Helen Alexander

About me
• Editorial project manager and multi-platform content creator • Experienced implementer of content strategies and B2C/B2B marketing campaigns • Confident communicator across a range 
of industries, audiences and content formats • SEO and UX copywriter, brand guidelines 
and tone of voice developer
  • citizenM hotels | Travel guides
    citizenM hotels | Travel guidesResearched and wrote 2018 and 2019 travel guides to Amsterdam, Glasgow, London, Paris, New York and Rotterdam, digital versions are available on-screen at hotels while print versions are distributed within hotel reception areas. This was via Suitcase magazine's media agency.
  • Eventbrite | Interview features
    Eventbrite | Interview featuresFor the B2B site's Passion to Purpose series, I contributed three feature interviews with event organisers about their organisation – from yoga teacher Sanchia Legister and her Gyal Flex hip-hop classes to hospitality newcomer Women In the Food Industry and LGBT-focused London Gaymers.
  • Siemens  |  Website
    Siemens | WebsiteManaging editor at R/GA working on the Siemens' Future Makers employer branding site.
  • Gin Society  |  Magazine
    Gin Society | MagazineResearched and wrote the London edition of the Gin Journal for Australian premium gin subscription service The Gin Society.
  • Freedman  |  Report
    Freedman | ReportResearched and wrote both the 2018 and 2019 Freedman Marketing Trends report for the global translation and implementation agency – looking at the current state of the content marketing industry and how brands can respond to the challenges and opportunities presented by the year ahead
  • Eventbrite  |  eBook
    Eventbrite | eBookResearched, carried out interviews and wrote Partying for a Purpose: The Event Creator's Guide To Purpose-Driven Events – an eBook with a strong focus on organising festivals, workshops and events with a social conscience
Projects credited in
  • citizenM City Guides
    citizenM City GuidesFrom 2018-2019, I wrote copy and assisted the project manager in the creation of city guides for citizenM. Roles included creating and managing a project timeline, commissioning local entrepreneurs for the printed guides, overseeing the collaboration between citizenM and On Running, commissioning and overseeing other copywriters, picture research and editing, proof-reading and fact-checking. I helped in the production of 6 printed guides: London, New York, Amsterdam, Rotterdam, Paris and Gla
  • Siemens 'Employer Brand' Content Engine
    Siemens 'Employer Brand' Content EngineBuilt and managed a bespoke creative team making videos, illustrated articles and a rich variety of digital and social content to tell the story of 400,000 Siemens employees worldwide and their amazing journeys. We published new content most days across of a multi-channel ecosystem to disrupt people's perceptions of this often very mis-understood business and brand
Work history
    Content Writer | Content EditorHelen Alexander
    London, United KingdomFreelance
    I collaborate with brands and businesses to develop content that informs, inspires and supports the customer journey, from concept development to delivery. Projects include: • content ideation and audits, competitor analysis and editorial project management for Amex, Cisco, HSBC and Generali (via Newscred) • creating health, travel and lifestyle content aimed at Bupa Global’s customers • profiling event organisers, writing how-to guides and creating ebooks for Eventbrite • compiling case studies and analysing survey results to write Freedman’s marketing trends report • devising study modules and online resources for journalists and PR professionals with Mynewsdesk • writing blog posts aimed at small business owners (Optus), video scripts for creative tutorials (Envato), editorial features for B2B publications (Amcor) and case studies (Dell Technologies) An outline of contracts held as a freelance content writer / content editor can be found below:
    Managing EditorThe River Group
     - London, United KingdomFreelance
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  • Editing Proofreading
  • Email Newsletters
  • Writing
  • Content
  • Branded Content
  • B2B B2C
  • Feature Articles
  • Ebooks
  • Copywriting
  • Content Editing
  • Editorial Content
  • Project Management
  • Content Writing
  • Web Content
  • Web Copywriting
    BA (Hons) English Literature 2:1Durham University
     - Durham, United Kingdom
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    Award in Desktop Publishing SkillsLondon College of Communication, UAL
    Certificate of Journalism and Sub EditingLondon School of Journalism