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Helen Alexander

Content creation | Feature writer | Editor | Social media

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWeb Content Writer - Feature Writer - Content Writer


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About me

• 14 years’ print and digital B2B and B2C editorial experience • Positions at magazines, book publishers and digital agencies – roles include managing editor, commissioning editor, features writer and content creation • Currently freelance editor and writer for global brands • Specialise in food, travel and lifestyle content – including blog posts, feature articles, white papers, ebooks, webinar / video scripts and infographics – across print, digital and social channels • Member of The Hoxby Collective of freelancers • Strong client-facing, production and project management skills

Locked Pro Plan feature


  • Editing Proofreading
  • Freelance Writing/subbing/proofreading
  • Email Newsletters
  • Writing
  • Content
  • Branded Content
  • Script Writer/editor
  • B2B B2C
  • Feature Articles
  • Ebooks

Work history


Freelance content creator, feature writer, editor and social media manager

Helen Alexander

Oct 2012
  • Freelance
  • - Written content for global brands including Air Asia, Amnesty, Bupa, Expedia, Flight Centre, Hello Fresh, IKEA, Lenovo, Nikon, Procter & Gamble, Qantas, Sony and Swisse - Published in international magazine and websites, including Elite Traveler, Food & Travel and Lifestyle Asia, as well as feature commissions for inflight magazines including Scoot, Tiger Tales, Fah Thai and En Voyage - Worked on campaigns at digital agencies, including Ogilvy, DTDigital, King Content, Media Giants and Edge - Developed and executed social media strategies for food and drink brands, including Ruby Violet, CoBa and the Bone Daddies group - Contributed and sub-edited content for news and media agencies, including Ninemsn and Smart Company - Edited print and digital magazines, including Brown Brothers’ quarterly Epicurean magazine and Frontier travel retail magazine


Managing editor

King Content

Jan 2016 - May 2017
  • London, United Kingdom
  • Full Time
  • - Planned and executed content marketing strategies for B2B and B2C clients, across a range of pillars - Clients included Bupa, Lenovo (commissioned content and edited their Think Progress blog across eight regions), Intuit, Amcor, Mynewsdesk and Pfizer - Grew an international database of freelance writers, sub-editors and designers through King Content’s in-house content management platform - Commissioned suppliers and oversaw the editorial process: created briefing documents, edited copy, communicated internally with account managers, production and design teams, and liaised with key stakeholders to manage revisions - Managed the London editorial team, and worked with counterparts in Asia, America and Australia


Managing editor

Slattery Media Group

Apr 2011 - Oct 2012
  • Melbourne, Australia
  • Full Time
  • - Created and coordinated an annual publishing list of 20+ books (fiction, non-fiction, custom and illustrated titles) in addition to custom magazines, websites and apps - Worked with multiple teams (design, commercial, marketing and digital) to bring titles to life in an omnichannel environment - Commissioned authors, photographers and illustrators, monitored workflow and managed editorial spend - Developed publishing proposals and cost models, and pitched to prospective custom publishing clients



BA (Hons) English Literature, 1:1

University of Durham

Oct 2000 - Jul 2004



Certificate of Journalism and Sub Editing

London School of Journalism


Award in Desktop Publishing Skills

London College of Communication