You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
Do you really want to delete project The AA's member brochureware ?
Do you really want to delete project The AA connected car content?
Do you really want to delete project The AA's 2017 brand campaign digital execution?
Do you really want to delete project Unmissable moments?
Do you really want to delete project Brands webpage?
Do you really want to delete project HTC M8 product page?
Do you really want to delete project Network pages?
Do you really want to delete project Birthday engagement campaign trial?
Do you really want to delete project Vodafone October newsletter?
Do you really want to delete project Thames Water London 2012 sponsorship pin?
Do you really want to delete project Violent Femmes album review?
Do you really want to delete project Learning, Playing and Interacting?
An internal agency for creation and management of marketing and corporate content for the website, mobile site, apps, web apps and social media. My role included: ? Managing festival apps and went on-site to send out push notifications through the event’s app. ? Developing and enforcing Vodafone’s brand tone of voice and in-house style online by updating guidelines, advising on messaging matrices and rolling out writing templates and editing checklist to raise quality in the team ? Ensuring governance of copy by creating strategy and developing team KPIs. ? Working with closely with Legal, Brand, eCommerce and User Experience teams to optimise customer experience ? Mentoring new starters and current staff, including organising and leading weekly team meetings, reviewing work, writing and grammar training and managing contractors and agencies ? Upskilling the team in SEO - I wrote guidelines, cascaded updates, led strategy and implemented process ? Developing and implementing new processes for quality certification, briefing, online writing templates and on-boarding documents ? Setting up and running copy clinics for our agency partners and final sign off for all assets before go-live to ensure quality ? Leading the social media strategy for online to bring content creation and delivery in-house. ? Driving the creation of a digital content marketing team to encourage customer and brand engagement. ? Attending bi-weekly demand management sessions to prioritise, scope and allocate creative briefs ? Running the 4G programme in CRM marketing by working closely with Sky Sports, NOW TV, Netflix and Spotify to deliver value and exclusive content to encourage retention. ? Working on customer engagement programme to help the organisation meet one of it's key KPIs to increase NPS. Working to develop a surprise and delight strategy, leading the creative and implementing execution for birthday campaign and retail giveaways for existing customers.