Join The–Dots

Helen Andreou

Senior Copywriter

  • Create New List
FollowUnfollow

Join our Pro Plan to message Helen

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

Projects

Are you sure?

Do you really want to delete project The AA's 2017 brand campaign digital execution?

Are you sure?

Do you really want to delete project Network pages?

Are you sure?

Do you really want to delete project Learning, Playing and Interacting?

Are you sure?

Do you really want to delete project HTC M8 product page?

Are you sure?

Do you really want to delete project Brands webpage?

Are you sure?

Do you really want to delete project Unmissable moments?

Are you sure?

Do you really want to delete project Violent Femmes album review?

Are you sure?

Do you really want to delete project Thames Water London 2012 sponsorship pin?

Are you sure?

Do you really want to delete project Sky Movies activation ?

Are you sure?

Do you really want to delete project The AA connected car content?

Are you sure?

Do you really want to delete project The AA's member brochureware ?

Are you sure?

Do you really want to delete project Vodafone October newsletter?

Are you sure?

Do you really want to delete project Birthday engagement campaign trial?

Skills

  • Word
  • Communication and Media
  • Marketing Advertising Campaigns
  • Digital Marketing Agency

Work history

Currently

Senior Copywriter

Vodafone

Apr 2012
  • Full Time
  • An internal agency for creation and management of marketing and corporate content for the website, mobile site, apps, web apps and social media. My role included: ? Managing festival apps and went on-site to send out push notifications through the event’s app. ? Developing and enforcing Vodafone’s brand tone of voice and in-house style online by updating guidelines, advising on messaging matrices and rolling out writing templates and editing checklist to raise quality in the team ? Ensuring governance of copy by creating strategy and developing team KPIs. ? Working with closely with Legal, Brand, eCommerce and User Experience teams to optimise customer experience ? Mentoring new starters and current staff, including organising and leading weekly team meetings, reviewing work, writing and grammar training and managing contractors and agencies ? Upskilling the team in SEO - I wrote guidelines, cascaded updates, led strategy and implemented process ? Developing and implementing new processes for quality certification, briefing, online writing templates and on-boarding documents ? Setting up and running copy clinics for our agency partners and final sign off for all assets before go-live to ensure quality ? Leading the social media strategy for online to bring content creation and delivery in-house. ? Driving the creation of a digital content marketing team to encourage customer and brand engagement. ? Attending bi-weekly demand management sessions to prioritise, scope and allocate creative briefs ? Running the 4G programme in CRM marketing by working closely with Sky Sports, NOW TV, Netflix and Spotify to deliver value and exclusive content to encourage retention. ? Working on customer engagement programme to help the organisation meet one of it's key KPIs to increase NPS. Working to develop a surprise and delight strategy, leading the creative and implementing execution for birthday campaign and retail giveaways for existing customers.

Education

2003

Newswriting and Journalism

London School of Journalism

Sep 2002 - Sep 2003
  • Distinction

2002

Ba/bsc Management and Marketing

Middlesex University

Oct 1999 - Jun 2002