Helen Andreou

Senior Copywriter

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Projects

Skills

  • Word
  • Communication and Media
  • Marketing Advertising Campaigns
  • Digital Marketing Agency

Work history

Currently

Senior Copywriter

Vodafone

Apr 2012
  • Full Time
  • An internal agency for creation and management of marketing and corporate content for the website, mobile site, apps, web apps and social media. My role included: ? Managing festival apps and went on-site to send out push notifications through the event’s app. ? Developing and enforcing Vodafone’s brand tone of voice and in-house style online by updating guidelines, advising on messaging matrices and rolling out writing templates and editing checklist to raise quality in the team ? Ensuring governance of copy by creating strategy and developing team KPIs. ? Working with closely with Legal, Brand, eCommerce and User Experience teams to optimise customer experience ? Mentoring new starters and current staff, including organising and leading weekly team meetings, reviewing work, writing and grammar training and managing contractors and agencies ? Upskilling the team in SEO - I wrote guidelines, cascaded updates, led strategy and implemented process ? Developing and implementing new processes for quality certification, briefing, online writing templates and on-boarding documents ? Setting up and running copy clinics for our agency partners and final sign off for all assets before go-live to ensure quality ? Leading the social media strategy for online to bring content creation and delivery in-house. ? Driving the creation of a digital content marketing team to encourage customer and brand engagement. ? Attending bi-weekly demand management sessions to prioritise, scope and allocate creative briefs ? Running the 4G programme in CRM marketing by working closely with Sky Sports, NOW TV, Netflix and Spotify to deliver value and exclusive content to encourage retention. ? Working on customer engagement programme to help the organisation meet one of it's key KPIs to increase NPS. Working to develop a surprise and delight strategy, leading the creative and implementing execution for birthday campaign and retail giveaways for existing customers.

Education

2003

Newswriting and Journalism

London School of Journalism

Sep 2002 - Sep 2003
  • Distinction

2002

Ba/bsc Management and Marketing

Middlesex University

Oct 1999 - Jun 2002