20 + years designing with retailers, suppliers and manufacturers . Design management, critical path & product development. Enjoys passion projects, start-ups , small business to large scale companies. Lover of Made in Britain & all things shoe & accessories.
Footwear and accessories designer, Helen Cresswell , designs OBJECTS OF ...fashion, fun, frivolity, comfort...All tailored to your unique needs . An experienced designer working with suppliers , retailers, brands, factories & trading companies. Some examples; children's footwear with Start-rite, ladies footwear for OPS/Meller Designs, seasonal ladies footwear for New Look, pram & first walkers for Sliders, ladies , mens and children's for Fit Flop, mens with factories in India & ladies sandals with a Greek factory. At OPS clients included Next, LK Bennet, John Lewis, Target & Debenhams. Design casual, workwear , comfort , non-performance sports, dressy and formals. Expert knowledge of leather, PU, materials, trims and embellishment . Experienced in overseeing design departments and client presentations. Includes critical path management,research, design, specs, product development, costings to final product in store. Personal passion projects; small leather accessories design and making, vintage bag making, basic silversmithing, jewellery design & hand embroidery.
Freelance Footwear and accessories designer for suppliers, retailers, brands, factories and Trading companies. Clients included Marks & Spencer, Komodo, Punkyfish, Brantano UK & Europe & Wearside Footwear. I also worked directly with factories in Taiwan & trading companies in China which included managing critical paths, research, design to final product exhibited at Garda . Trend researcher and content writer www.fashionsnoops.com. Co-creation participant for Unilever & Face, Brand marketing agency.
Working for a footwear design Supplier for the UK high street . Involved strategy, planning , design team development, design team budget , monitor critical paths,oversee design travel schedules. New customer pitching and presentations to Buyers and management. Drove and headed up trend. Design account ownership of Tesco, Principles, Dorothy Perkins, Dolcis, Etam, Carvella, Next & Shoe Studio. Oversaw company accounts; Debenhams,Top Shop, Accessorize & TK Maxx. Oversaw Accessorise Design and Sales account for 1 season . Significant travel to source , exhibition and research city trips. Successfully moved sample development to different sources and countries, monitoring prices & aesthetics & time-schedule.
Senior Footwear Designer & developer. Managed own design development critical path, research, pricing, sample, technical specs and modifications, production order dockets, sign offs, orders to instore. I designed and developed all hardware for footwear alongside fashion and bags including critical path and pricing.
Fundamentals of digital marketing ;SEO, PPC, e-mail marketing, google analytics, display advertising ,social media marketing, responsive design, mobile phone marketing, strategy and planning.
Specialism Footwear Design