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• Highly Experienced Graphic design graduate with 20+ years’ experience across the charity sector, agency and B2B environment. • Dedicated and versatile professional, who is motivated and shows initiative. • Can oversee juniors and freelancers, and take the lead on designs. • Adaptable to change, enjoys working as part of a team, as well as taking on sole responsibility for a project. • Creative and knowledgeable working with brand guidelines, ability to develop and adapt them for different audiences. • Confident with all stages from initial concepts to final print or digital delivery. • Accurate artworker with attention to detail, able to challenge the brief. • Pro-active in identifying relevant training needs, and eager to explore new applications and processes.Locked Pro Plan feature
• Designed a range of high-quality marketing communications that supported CLIC Sargent’s corporate objectives and raised awareness of their services. • Following on from the roll-out of CLIC Sargent’s rebrand in November 2016, developed new assets and updated existing to the new guidelines. • Projects covered a broad range including: printed magazine, handbooks, direct-mail packs, leaflets, posters, emails, newsletters, PowerPoint presentations, social media assets including gifs, TV screen adverts, editable PDFs and large-format graphics. • Redesigned ‘Shout Out!’ magazine: a resource packed with stories and puzzles for young cancer patients (age 7-13). Adapted the new brand guidelines to appeal to a more child-friendly audience. • Pop-up stand to launch ‘Cancer Costs’ campaign which toured London’s stations to launch the accompanying report. Redesigned the report to bring it into line with CLIC Sargent’s new brand (over 13,000 signatures on ‘Cancer Costs’ change.org petition and presented to Downing Street in July 2017). • Designed ‘Cancer WTF?’ (Want the Facts?): 76pp handbook providing guidance with a cancer diagnosis for young people (age 16-24). Clearly sign-posted information sections include education and relationships. • Produced ‘Be Amazing’: a direct-mail pack encouraging long-term supporters to make a gift in their Will, and to raise awareness of Gifts in Wills month. Additional social media assets and shop banner were also created.
• Deputised for the Design Manager, oversaw the design of projects and briefed in work to freelancers and the design team. • Following on from the launch of the new brand in 2014, created audience- and age-appropriate design solutions, incorporating Girlguiding’s branding guidelines. The work was for youth sections, membership, parents, corporate partners and national events. • Designed the ‘Girls Matter’ campaign, which empowered youth sections to speak out to MPs during 2015’s General Election. Nominated at 2015’s CorpComms Awards in the ‘Best Communications by a Not-For-Profit Organisation’ category. • Produced over 30 interior wall graphics for Girlguiding’s refurbished London offices, including the reception area, ensuring all were on-brand and on-message. • Created ‘Brownie Adventures’ welcome pack: including badges, sling-bag and 164pp resource for Brownies (age 7-10), which was the biggest single print run in Girlguiding’s history at 200,000 copies. • Produced banners and placards for UK-wide Pride Parades (160,000 attendees at Brighton alone), taking Girlguiding’s inclusive volunteering message to diverse communities.
• Worked in creative teams with copywriters to conceptualise and design recruitment advertising campaigns and related media for public sector organisations such as NHS Trusts, colleges and local authorities. • Designed a campaign for Thurrock Council to promote opportunities for fostering, winning four SOCPO awards including ‘Recruitment Work of the Year’. • Organised and adapted schedule to accommodate extremely tight deadlines required by Tribal's fast-turnaround work environment.