A continuation of my role at Think Finance, which re-named as Elevate Credit International in May 2014. Supporting the Head of Brand for Elevate's UK brand, Sunny, in a wide-reaching role covering many aspects of CRM and ATL advertising. The fast-paced "start-up" nature of the business means project and time management skills are absolutely key in this role, as is the ability to manage stakeholders across all levels from CEO to CSR (Customer Service Representative), split across three locations - London, Bury St Edmunds and Texas, USA. The ability to work cross-functionally and with different agency partners is essential, with collaborators including the Product, Risk, IT and Operations teams, as well as creative, media, SEO and PR agencies Key duties include: - Leading Sunny's Customer Communications programme including the creative development of new communications, ongoing management and optimisation of existing communications, and retirement of obsolete comms. Requires a comprehensive knowledge of SalesForce and Exact Target - Leading Sunny's social media strategy, including the development of a new strategy for Q4 2015/ Q1 2016, ongoing community management on Facebook and Twitter, and supporting the direct marketing team in acquisition initiatives - Leading aspects of the development, implementation and optimisation of a loyalty and retention strategy, including customer communications and other cross-channel initiatives - Supporting and managing aspects of other brand initiatives such as web content creation - Managing the implementation and optimisation of ATL campaigns, in particular, national radio
Working for Walgreens Boots Alliance via Adecco UK at their Nottingham Head Office to fulfill two fixed term contract opportunities over the course of the year. The first: Project Co-Ordinator working on the Pharmacy Services team's B2B Winter Flu Jab Service from September 2011 until March 2012, reprised from August until September 2012 Managing the administration of the B2B aspect of the 2011 Winter Flu Jab Service, this role involved liaising with colleagues and clients at all levels, delivering a high standard of customer service and ensuring that customer orders were completed as efficiently as possible, often to tight deadlines imposed by the clients. Responding to customer queries quickly and accurately was essential in order to maintain a strong customer relationship, as was ensuring we managed and consequently met their expectations and delivered on our promises, all of which were the responsibility of this role. When this role also encompassed the preparations for the 2012 Winter Flu Jab Service, producing copy for the 2012 Winter Flu Jab Service brochure and working cross-functionally with the professional standards team, the in-store marketing team and design agency to produce an attractive and informative brochure for our clients taking into consideration the regulatory constraints on the pharmacy and healthcare sectors. When reprised later in 2012, it also included supply chain management. The 2011 Winter Flu Jab Service went on to be nominated for an internal award celebrating the cross-functional nature of the team that made it the most successful Winter Flu Jab Service to date. The second: Assistant Planning Manager in the In-Store Marketing team. from March until August 2012 Supporting the Planning Manager for In-Store Marketing in all tasks, the Assistant Planning Manager is responsible for preparing, updating and distributing all plans relating to upcoming in-store marketing campaigns throughout the year, liasing with senior stakeholders and colleagues including the Director of Marketing and managing their expectations throughout the planning process. The Assistant Planning manager also supports New Product Development (NPD) launches in each salesplan period, liaising with key colleagues and stakeholders to establish a clear marketing campaign for each product. T he role evolved to assist with the implementation of new marketing initiatives as well, which involved collating order and audit data from stores and internal field teams to liaise with external suppliers to arrange deliveries, building strong relationships with key contacts to aid with short-notice requirements, using the internal database system to compile kit lists for stores, and identify anomalies within those kit lists to ensure the right display aids and show material quantities and types were delivered to stores.