Work history
Marketing Executive
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A continuation of my role at Think Finance, which re-named as Elevate Credit International in May 2014.
Supporting the Head of Brand for Elevate's UK brand, Sunny, in a wide-reaching role covering many aspects of CRM and ATL advertising. The fast-paced "start-up" nature of the business means project and time management skills are absolutely key in this role, as is the ability to manage stakeholders across all levels from CEO to CSR (Customer Service Representative), split across three locations - London, Bury St Edmunds and Texas, USA. The ability to work cross-functionally and with different agency partners is essential, with collaborators including the Product, Risk, IT and Operations teams, as well as creative, media, SEO and PR agencies
Key duties include:
- Leading Sunny's Customer Communications programme including the creative development of new communications, ongoing management and optimisation of existing communications, and retirement of obsolete comms. Requires a comprehensive knowledge of SalesForce and Exact Target
- Leading Sunny's social media strategy, including the development of a new strategy for Q4 2015/ Q1 2016, ongoing community management on Facebook and Twitter, and supporting the direct marketing team in acquisition initiatives
- Leading aspects of the development, implementation and optimisation of a loyalty and retention strategy, including customer communications and other cross-channel initiatives
- Supporting and managing aspects of other brand initiatives such as web content creation
- Managing the implementation and optimisation of ATL campaigns, in particular, national radio
Marketing Assistant
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Direct Marketing
- Email Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
Education
English Literature
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English Studies
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