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Helen is an Insight, Futures & Brand Strategist and co-founder of The Akin. The Akin is bringing proven industry experience and a future-focussed, disruptive approach to the insight and creative world - forming a new agency model with transparency, agility and humanity at its core. Helen is adept at running complex international projects that integrate, not only future forecasting but face to face consumer insight, quantitative data, segmentation studies, creative development, brand positioning, strategy, innovation, and semiotics. Having worked in innovation and future forecasting for over a decade, she has lead multi-disciplinary, global, insight teams for Flamingo, WGSN and MTV in New York and London. She relishes experimenting with new research approaches to reach disruptive solutions and communicating the findings in engaging yet ultimately actionable ways to engender positive change for her clients. Helen has produced strategic insights and fresh solutions based on macro thinking for a wide variety of international brands focused on engaging with future audiences across the categories of music, consumer electronics, automotive, FMCG, sportswear, fashion and service design including ASOS, Primark, Ritz Carlton, SONOS, IKEA, Nike, NBCUniversal, Warner Music, and adidas.Locked Pro Plan feature