Helen Job

Helen Job

Futures / Vision / Insight / Brand StrategyLondon, United Kingdom
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Dean Silveira
Ophélie Lepert
Philippa Wagner
Helen Job

Helen Job

Futures / Vision / Insight / Brand StrategyLondon, United Kingdom
About me
I have worked in future forecasting, and insight for over a decade, leading multi-disciplinary, global futures, cultural trend, and brand strategy teams for Flamingo, WGSN and MTV in New York and London. I co-founded disruptive insight and strategy collective The Akin. I aim to empower the companies I work with, through cultural context and storytelling, to recognise their influence, and develop new solutions. I collaborate with leading global brands and organisations to develop their vision, and future proof strategy decisions by keeping pace with the people leading change. Alongside my corporate work, I love to teach and mentor emerging talent. I conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, in New York and am a visiting lecturer at the University of Westminster, UAL and Hyper Island in London. I have made keynote addresses and moderated industry panels at global events, including SXSW Interactive and I was recently named one of The Drum’s 50 best female speakers in the UK. I am currently Head of Insight at TCO.
  • Beyond Brand Purpose:  The Future of Brand Activism
    Beyond Brand Purpose: The Future of Brand ActivismThe relationship between brand and ‘consumer’ has altered dramatically, and it’s imperative brands understand this change - the need for a clear purpose, action not intention, transparency internally and externally, and the growing expectation that they will begin to adapt their practices to become a force for good. Our report is an essential read, detailing how in identifying a core brand purpose and reason to believe, brands and companies at large can make strategic decisions that align with
  • Beyond Brand Purpose: Future of Brand Activism
    Beyond Brand Purpose: Future of Brand Activism"Two thirds of consumers will buy, or boycott, a brand because of its position on a social or political issue" (Edelman 2018) Set to be one the biggest brand challenges of 2019, we plan to explore how to move beyond brand purpose and into the world of brand activism. We'll be asking how do you credibly make a difference? What are the risky vs. safe areas for brands to explore? How do you choose the right causes that reflect the values of your brand and consumers? Join us to discuss these ques
  • Post Internet Culture:  Opinion Piece
    Post Internet Culture: Opinion Piecehttps://www.shapeshiftreport.co/articles/post-internet-culture
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Projects credited in
  • No more excuses for all male panels: here's 50 of the best women speakers
    No more excuses for all male panels: here's 50 of the best women speakersIn light of CES' 'challenge', finding enough women to fill its 2019 line-up, The Dots is shining a light on 50 women the tech conference – and any conference – would be lucky to host on its panels. In 2017, the network's founder Pip Jamieson spoke at more than 50 panels, talks and events. She found that while speaker line-ups were becoming more gender diverse in general, all too often she was in the minority or sometimes even the ‘token woman’. In 2018, The Dots is on a mission to ensure there i
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Qualitative Research
  • Trend Analysis Forecasting
  • Innovation Strategy
  • Brand Creative Strategy
  • Ethnography
  • Insight Analysis