I am a Fashion Photographer and Art Director with 8 years experience shooting Editorial, Lookbook and E-Commerce product imagery for international brands and publications. I also consult with brands on their visual identity, creating multichannel imagery tailored to their product and customer.
Projects
Work history
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Senior Photographer and Creative DirectorHelen Kirkbright
London, United KingdomFreelance
Key Projects
Some of my key longstanding clients include ASOS, M&S and Amazon Fashion, where I merged my roles as Senior Photographer and Art Director.
I consistently push creativity and productivity to ensure a cohesive ecommerce campaign.
In recent years I have consulted with creative British brands House of Hackney and The White Pepper on their ecommerce and multichannel advertising imagery, finding fresh and unique ways to showcase their products - including some moving image work.
As well as these more high profile fashion brands, I have acted as a creative lead in shoots for a host of clients and sectors including lingerie, kids, accessories and lifestyle brands
Workflow Description
-Working with clients to produce creative ecommerce and campaign imagery from the ideas stage to completion.
-Listening closely to client brief and asking the appropriate questions in order to understand and develop a clear brand identity, establish target consumer base and fully outline the purpose of the images.
-Responding to client ideas/demands with confident advice and expertise regarding technical and visual requirements of images, current styles and trends and how to create an impactful vision across multimedia channels.
-Managing client expectations and budget restrictions with optimism - finding innovative solutions.
-Combining strong external relationships to produce a skilled creative team, sourcing location, props and advising on lighting and casting
-Confident in directing a team during shoot days, using both group briefing and individual check-ins to ensure that each team member has the resources and time to complete their task to highest standard and
within schedule.
-Direct, kind and confident approach when briefing models.
-Strong artistic eye for compostion detail including set layout, adjustments, mood, colour balance, hair and make-up.
-Adaptable skillset and determined attitude - willing to assist other team members when and where required.
-Fast and decisive during image selection and post production.
-Patient and calm approaching deadlines and flexible with working hours to ensure the output is complete to client brief and quality standards.
Skills
- Ecomerce Photography
- Commercial Fashion
- Editorial Fashion
- Image Retouching
- Fashion Video
- Lighting
- Art Direction
- Adobe Photoshop
- Capture One
- Art Promotion
Education
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BA (Hons) PhotographyBlackpool & The Fylde University
- Blackpool, United Kingdom
Degree level training from one of the UKs oldest and most established technical arts institutes.
Full training in both analogue and digital photography, Studio Lighting, Processing, Photoshop and Web Design