Helen Maxwell

Marketing Manager, Digital Engagement

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  • LocationLondon, United Kingdom

Skills

 

  • Events
  • Marketing PR
  • Art Direction
  • Creative Development
  • Illustrator
  • Indesign
  • Powerpoint
  • Word
  • New Product Development
  • Project Management And Budget Management
  • Digital Design Lead
  • Optimisation Tools
  • Analysing Performance
  • Optimisation Manger

Work history

Currently

Co-founder & Designer

LUP

Jan 2015
  • Founded last year, I am the co-founder and co-designer of LUPÉ, a sunglass company based in London.

2016

Marketing Manager & Digital Engagement

The Economist

Mar 2013 - Jan 2016
  • My role currently sits within the global circulation digital engagement team and I am responsible for supporting reader engagement, acquisition and retention via The Economist’s digital channels. Managing the Marketing Executive, my team supports the strategy of our growing and engaged audiences to ultimately drive subscription sales. The primary responsibilities of the role include maintaining and supporting the creation of creative communication activities that drive awareness and reach, product consideration and development, audience growth and acquisition. Focusing on Economist digital properties including Economist.com, digital apps as well as supporting social media campaigns, I manage product launches across our owned media channels as well as the ongoing marketing improvements to Economist.com and The Economist apps.

2012

Marketing Manager & Consultant

Flickerpix Animations

Jan 2012 - Jul 2012
  • Brought in on a 6 month contract, I managed and oversaw the marketing campaign of the award winning short film, MACROPOLIS, as part of the London 2012 Cultural Olympiad.

2012

Senior Marketing Executive

THE Fashion Souk

Feb 2010 - Jan 2012
  • Social media and fashion copy editor. PR and Press Officer. I developed and created marketing strategies for our clients, project managed events and wrote marketing copy for the Fashion Souk website and social media accounts. Coordinated and managed events including but not limited to, Cycle Chic Fashion Show Belfast 2011; Fashion Souk monthly markets; Rethink Restyle Revamp workshops across Northern Ireland. Deputy editor of quarterly magazine.

Education

2010

Media, Communications AND Culture

Newcastle University

Aug 2007 - Mar 2010

    Awards

    2015

    BRITISH MEDIA AWARDS - APP OF THE YEAR

    • SILVER AWARD FOR ESPRESSO APP

    2015

    MAJOR PLAYERS, MAJOR MARKETEER

    • RUNNER UP IN THE MAJOR PLAYER AWARDS FOR THE CATEGORY OF MAJOR MARKETEER