Founded last year, I am the co-founder and co-designer of LUPÉ, a sunglass company based in London.
My role currently sits within the global circulation digital engagement team and I am responsible for supporting reader engagement, acquisition and retention via The Economist’s digital channels. Managing the Marketing Executive, my team supports the strategy of our growing and engaged audiences to ultimately drive subscription sales. The primary responsibilities of the role include maintaining and supporting the creation of creative communication activities that drive awareness and reach, product consideration and development, audience growth and acquisition. Focusing on Economist digital properties including Economist.com, digital apps as well as supporting social media campaigns, I manage product launches across our owned media channels as well as the ongoing marketing improvements to Economist.com and The Economist apps.
Brought in on a 6 month contract, I managed and oversaw the marketing campaign of the award winning short film, MACROPOLIS, as part of the London 2012 Cultural Olympiad.
Social media and fashion copy editor. PR and Press Officer. I developed and created marketing strategies for our clients, project managed events and wrote marketing copy for the Fashion Souk website and social media accounts. Coordinated and managed events including but not limited to, Cycle Chic Fashion Show Belfast 2011; Fashion Souk monthly markets; Rethink Restyle Revamp workshops across Northern Ireland. Deputy editor of quarterly magazine.
SILVER AWARD FOR ESPRESSO APP
RUNNER UP IN THE MAJOR PLAYER AWARDS FOR THE CATEGORY OF MAJOR MARKETEER