About me
I am currently working at Sony Music within the Brands team working on strategic partnerships with brands and artists ranging from bigger campaigns such as online music content series and experiential marketing opportunities to summer festival an ‘always on’ activation and product placement for brands that want to establish music as a passion point as part of their marketing strategies.
I have collaboratively implemented with brand/artist partnership from label marketing and positioning, manager pitching to effective script writing for fluid product placement with some of the UK’s best video directors. This has also meant I’ve gained familiarity in every stage of the campaign process; from creative conception, to client pitch & negotiation, to account management & delivery.
I am a passionate, innovative and results-driven individual with constant passion for progression and excellence. I have experience in both building & developing partnerships within the entertainment industry resulting in both incremental revenue and marketing offset for both the talent and brands involved.
I am a persuasive communicator. My position in fast-paced international company has shaped my skills in relationship-building, negotiation, contracting. My skill set encompasses both brand partnerships and marketing in the UK and a few European territories, across the various campaigns I have coordinated, I have worked with multiple artist and content strands, from creation to promotional activity including music videos & product placement to festival and mass gigs with live streams regionally partnering with VUE cinemas for the premiere of Kasabian's Summer Solstice gig this summer with over 60,000 fans!
Work history
M
M
Account Production ManagerMaple Leaf Sports and Entertainment
Toronto, CanadaFull Time
Responsibilities
• Lead all project stakeholders through creative development
Producer of Video / Photo stills - across social, digital and OOH
• Serve as primary point of contact for assigned projects
• Conduct efficient intake meetings and ensure alignment among stakeholders
• Schedule and manage project-related meetings
• Participate in Creative Ideation
• Coordinate project elements and deliverables
• Develop and monitor project timelines
• Manage resources and external collaborators
• Prepare post mortem analysis
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Skills
- Events
- Marketing PR
- Content Scheduling
- Event Management
- Powerpoint
- Project Managment
- Competition Management
- Product Placement
- Experiental Marketing
- Sponsorship Events
- Social Media Planning
- Digital Account Management
- Briefing Content Creators
- Print Coordination
- International Strategic Coordination