A creative integrated communications professional with extensive experience in the luxury, fashion and creative industries. Established international network. Global vision. Fluent English, Italian and French.
April 2017 – Present COS, London Communications Manager – Europe ● Responsible for EU region communications. Create, manage and implement the communications strategy and brand activity across 25 European markets and relevant agency partners. ●Lead on media strategy for all EU brand projects such as COS x Salone del Mobile, COS x Pitti Uomo Soma and COS x Serpentine Galleries across all 40 markets worldwide. ●Provide support to Head of Communications and handle spokesperson interviews and messaging ●Develop the in-house team while managing six direct reports in London and Sweden alongside over 20 external agencies ●Manage internal stakeholder and external agency relationships within art and design world and fashion industry ●Responsible for the launch of COS in Russia ●Analysis and reporting of KPI’s and ROI to senior management October 2016 – April 2017 COS, London Communications Manager – North America, New Markets & Special Projects ●Create, manage and implement the global communications strategy and brand activity in key international markets including new market launches such as Malaysia ●Lead on brand projects such as COS x Studio Swine at Salone del Mobile in Milan across all 33 markets, from media strategy to installation concept realization and launch activation event execution. Winner of Milan Design Week Award 2017 for Engagement. ●Develop the in-house team while managing four direct reports ●Manage internal stakeholder and external agency relationships within art and fashion
●Consult on communications strategy and content management for NGO RESP, which was created after incubation at the United Nations to address sourcing issues in the fashion, cosmetics and jewellery industries. Members include: Armani, Burberry, Chanel, LVMH, Mulberry, University of the Arts London, Vertu. ●Creation of concept for RESP Event at COP 13 in Mexico in 2016 ●Develop work stream documents for members and potential sponsors ●Creation of integrated presentation of organisation for web and traditional platforms ●Copywrote and publish communication updates for web and social media
●Management of artists (photographers, stylists and art directors): Identifying opportunities, create pitches – negotiating to achieve win/win for artist and client, production, communications/marketing, bookings and budgets. ●Project management: develop and manage special projects e.g. Swarovski’s Waterschool sustainability initiative Living Yangtze by Eric Valli which launched in 2015 at Photo Shanghai and was exhibited at the ArtScience Museum in Singapore as well as the Milano Expo and COP21 in Paris. ●Build new business opportunities: with clients and media to promote artists whilst also searching for new talent. Forge and sustain external international partnerships with brands, agencies, other artists and the media. ●Creation of a bespoke communication department, TL, dedicated to the development of artistic profiles as well as communications projects for leading international houses such as Alexandre Reza, Guo Pei and events such as the Parsons and NJI Fine Art of High Jewelry and Timepieces Award. ●Community management: strategically develop and manage social media content across all platforms internally and externally. Update and maintain agency website. ●PR: Responsible for database consisting of business media, brands, agencies, artists and VIPs from the industry, for use in targeted marketing activities such as interactive newsletters that are linked back to social media platforms.
Based in Milan for Gucci Group from July 2008 – October 2011 before being promoted and relocating to Paris with Kering/PPR as Communication Manager from October 2011 – January 2013 Communications Project Manager, Paris ●Public relations: copywriter for press releases, internal communications for brands and key financial stakeholders, managed briefing of visual content creation, campaign launches and point person for collaborations with external partners such as Christie’s and the Camera Nazionale della Moda. Organised media training for spokespeople. ●Branding: developed and implemented corporate identity projects to reposition and promote the transformation of PPR/Gucci Group to Kering. Management of creative agencies. ●CSR projects: conceived and implemented engagement projects for both internal and external, including the Sustainability Awards, Bags for Africa and Woman’s Day initiatives. ●Events: organised international events including Imagine, the top executive conference and WW communication meetings ●Digital: creation of an online interactive group-wide calendar to create strategic timely announcements that are aligned with global news agenda ensuring maximum impact Special Projects and Communications, Milan ●Events: planned internal and external events, including the Gucci Group Award during the Venice Film Festival and hosted the subsequent VIP dinner ●CSR: worked closely with the Sustainability Director to handle all communications on sustainability issues. Managed the internal charity budget. Arranged market visits in new and emerging markets such as Brazil, China and India. ●Press: Internal communications, including writing press releases, Q&As and Talking Points for interviews. Publishing articles on group intranet. External communications, including managing media updates for shareholders, overseeing journalists’ requests and queries. ●Crisis communications: worked on devising and implementing global guideline to manage crisis situations. ●Management of communication diffusion: to internal Group communications and PR teams
●Supported the design team and headquarter management with the daily operations
BA honours 2:1 in Social Anthropology