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I’m a freelance graphic designer based in South West London but I can work with you wherever you are based. My background is in marketing, web design/web content management and e-commerce. I studied Design for Visual Communication at University of the Arts (London College of Communication) and I’m about to further my studies with an MA in Graphic Media Design, starting September 2017. I have experience of working with B2B and B2C organisations, start-ups and small businesses, education and charity organisations, producing a range of print and digital design work such as booklets, brochures, posters, flyers, logos, business cards, web/social media graphics and short animations. I’m also keen to collaborate on projects with other creative practitioners. Software skills include: InDesign, Photoshop, Illustrator, After Effects, Dreamweaver, HTML & CSS, Wordpress and Magento CMS.Locked Pro Plan feature
Sole in-house designer for the college, managing all apsects of design projects from inception to production. Responsible for design of all print and digital materials, in line with design briefs and brand guidelines, to support marketing and business development. Significant outputs are course guides (three per year), posters, large format billboard advertisements and banners, flyers, brochures, web/social media assets, signage, animation/video, and also internal and external corporate documents.
Services provided: Graphic Design - print and digital Digital Content & Website Management Email Marketing
Responsible for all areas of on-line and off-line marketing, including: • Web content management • Web development • Digital marketing • Copy writing • Content marketing • Search Engine Optimisation • Email marketing • Social media • Website and email analytics • Graphic design • Events & promotions
Achievements: • Promoted to web content manager for e-commerce site, related micro-sites and company intranet • Key team member in re-design and re-launch of website responsible for 40% of company revenue including migration of web content and customer database to Magento platform • Created all written content for product advice pages on new website Responsibilities: • Project management of website developments and launch of product ranges to website working to deadlines determined by sales and marketing plan • Managing relationships with multiple internal and external stakeholders • Website testing and issue management including weekly bug meeting with development agency • Management and training of two web content assistants • Monitoring web stock levels and liaising with buying team to ensure sufficient stock • Writing, proofreading and editing of website copy, newsletters and marketing material • Creation of email marketing campaigns and promotions for e-commerce, stores, Sweatshop Running Community and events including extraction of data for mailing list using MySQL • Management and maintenance of website, micro-sites and company intranet • Tracking of website metrics via Google Analytics and associated report creation • Communication of website and email marketing metrics to senior management • Creative input into artwork and content for online activities, launches and promotions • Merchandising of online store, highlighting featured products and promotions to maximise sales • Creation and promotion of seasonal online catalogues
Achievements • Designed and implemented web product creation process to track workflow, increasing the speed at which new products were available online with all seasonal ranges set up ahead of deadline. • Created fully indexed image library for all supplier product imagery, website and email artwork Responsibilities • Project management of creation and launch of seasonal and ad-hoc product ranges onto website • Researched, wrote and edited product descriptions, creating consumer friendly, SEO-optimised copy in line with company and brand guidelines. • Sourced, edited and uploaded web product imagery • Monitored online store pages to ensure images, copy, prices and promotions were up to date • Merchandised online store to highlight new ranges, seasonal products and special offers • Worked with buying team to ensure deadlines for product launches and seasonal sales were met • Created online seasonal promotional catalogues • Managed customer database to ensure customer records were updated as required