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Helette Gelderblom

Marketing/Brand Manager

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Do you really want to delete project Mr Adventure at Heathrow?

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Do you really want to delete project Kid's Nation Survey for Parent24?

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Do you really want to delete project Hello London launch?

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Do you really want to delete project News24 TV Campaign?

About me

In a nutshell I am creative-minded, love working in a collaborative environment and have 8+ years'​ marketing experience. Specialising in brand, digital and marketing campaign management. It's been an exciting journey as I've had the opportunity to work on brand and agency side in South Africa and I'm currently applying my skills in the land of Royals and Punks.


  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Marketing Manager

Exterion Media

Jul 2016
  • London, United Kingdom
  • Full Time
  • - Working closely with the Head of Marketing to develop a marketing strategy - Management of campaigns delivering the Marketing and Business Development strategy - Budget management - Management of marketing collateral - Support key sales initiatives (e.g. launch events, key thought pieces, pitches) - Managing 3rd party suppliers - Team development: Managing three direct reports


Brand Manager


Jan 2016 - Jul 2016
  • London, United Kingdom
  • Full Time
  • Brand Manager - Working in Heathrow’s Marketing Team and reporting to the Head of Marketing & Brand - Communicating and upholding a set of guidelines for Heathrow’s visual identity - Managing 3rd party suppliers - Supporting the Head of Marketing & Brand on specified commercial & national projects - Managing requests from across the business with regard to delivering marketing and on-airport campaigns. - Contract position


Brand Manager

Media 24

Jul 2013 - Oct 2015
  • Freelance
  • - Compiled and delivered full marketing and PR plans for all publishing brands News24 SA, News24 Nigeria, News24 Kenya, Food24, Sport24, Women24, Fin24, Channel24, Parent24, Wheels24, Netwerk24 - TV, Radio, Social media advertising, app advertising, AdWords, video advertising & SEM plans - Strategic monitoring, evaluation and reporting - Internal communications - Budget and timeline management, with a core focus on South Africa’s premier news source, News24 - Marketing assets production - Managed team of 3


Marketing Coordinator

BOS Brands

Jun 2012 - Jun 2013
  • Cape Town, South Africa
  • Full Time
  • - Co-develop and co-implemented BOS Ice Tea marketing plans – including web & social; PR - Produced and placed BOS Ice Tea marketing assets - Organised sampling stunts - Briefed design agency - Event management - Managed budgets and timelines


Communications Coordinator


Mar 2011 - May 2012
  • Cape Town, South Africa
  • Full Time
  • - Assists the Director with marketing and PR - Manage media activities - Management of the website and social media content - Develop internal communications strategies - Facilitated quarterly external newsletter and internal weekly newsletter - Brief and manage design and PR agencies - Production of publications - Event Management - Production of promotional materials


Account Manager

COW Africa

Jun 2008 - Feb 2010
  • Cape Town, South Africa
  • Freelance
  • - Client Management - Conceptualised campaigns - Project management - Understanding of mobile and online development and design - Managed budgets and timelines - Pitched releases to media; assist with writing releases; managing media lists and external suppliers



Diploma in Public Relations

Cape Peninsula University of Technology

Jan 2005 - Nov 2007
  • Cape Town, South Africa