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Helsa Tanaya
Available

Helsa Tanaya

Product DesignerMelbourne, Australia
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Helsa Tanaya
Available

Helsa Tanaya

Product DesignerMelbourne, Australia
Professions
  • Product Designer
  • UX Designer
  • UI Designer
LevelMid Level
AvailabilityFreelance
About me
Hailing from Indonesia, Helsa Tanaya is a designer and illustrator currently living in Melbourne, Australia. She strives to create interesting imagery and design that are not only beautiful but also engaging. This is achieved by using visual metaphors, puns, conceptual approach as well as character-driven narratives. Her work includes editorial and advertising illustrations, characters / patterns design, infographics, and animations. CONTACT helsa.tanaya@gmail.com
QuestionsProjectsExperienceTeam
Projects
  • A Day in Life
    A Day in LifeA series of illustration for a personal project: to emulate the struggles of graduates who are trying to kickstart their career and new life.
  • Patterns
    PatternsA series of pattern for paper goods, homewares, and beddings.
  • Risk Taking is Hardwired
    Risk Taking is HardwiredA self-initiated illustration based on Nautilus' article 'When Destructive Behavior Makes Biological Sense', which discusses the reasons why people who are raised in chaotic environment tend to be impulsive risk takers and are hardwired to unconsciously adopt faster strategies for getting through their life.
  • Yoox
    YooxAn editorial illustration depicting the automated workflow in Yoox, an Italian online retailer of men’s and women’s multibrand clothing that revolutionises the fashion industry. I did a variety of colour palettes on the illustration.
  • YNJ Migration
    YNJ MigrationA short animation describing the services that YNJ Migration offers. This animation was created to explain the range of services they provided and to project their friendly brand to international students.
  • Superstar Education
    Superstar EducationSuperstar Education is an education consultancy with office branches in Melbourne, Sydney, Jakarta, Surabaya, and Bali. The video is created as a promotional material used in their presentation, to explain the range of services they provided and to project an image of a friendly, and dependable consultancy that can be approached by students.
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Skills
  • Illustration
  • Art Directing Graphic Design
  • Animation
  • 2D Animation
  • 2D Motion Graphic
  • Pattern Design
  • Digital Merchandising
  • Packaging