Projects
- Dometic MinibarsI like it, when the client has the balls for not showing the product within the ads. Especially when it comes to special interest magazines with a B2B audience. (Okay, it was hard work to convince them that prioritizing an emotional benefit visualition over the unspectacular minibar design – but finally the great motif design did the job.)
Work history
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Senior CopywriterDigitas
Düsseldorf, GermanyFull Time
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Senior CopywriterZum Goldenen Hirschen
- Cologne, GermanyFull Time
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Skills
- Copywriting
- Ad Copywriting
- Blog Writing
- Brand Storytelling
- Brand Tone
- Social Media Management
Education
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Master of ArtsRuhr Universitat-Bochum
- Bochum, Germany
Philosophy, Literature, History