Projects credited in
- Capcom - Resident EvilSummary Understanding and using fans’ passion to fuel a global campaign2
- McDonald's Happy StudioAt a time when faith in the McDonald’s brand was at an all-time low, we brought families back to the Happy Meal by reinventing playtime. Working with education experts and game creators, we redesigned the Happy Studio experience to help kids develop useful skills through purposeful play. It launched in 42 European countries and is extending worldwide as a result of its initial success. Happy Studio is based on the principles of epistemic play, a theory that children learn best when they’re engaged in experiences that let them behave like real professionals. We believe that encouraging kids to act like professionals helps them to think creatively, make things they can be proud of, and develop their skills. In the new app, kids can choose to be either an artist, a musician or an inventor, playing relevant games to help them develop the skills associated with that occupation. For example, as a musician, kids are challenged to recognise different instruments and musical patterns to instruct them about different sounds and musical structure and to improve their rhythm and timing. The app was developed with input from child development experts to ensure that the games on the platform help kids to learn useful skills. An accompanying parent portal communicates the platform’s developmental goals, and also provides a resource for parents, suggesting activities that they can do with their kids or challenges to set them to continue McDonald’s Think, Make, Grow philosophy, which informed the new-look Happy Studio. The platform is launching in 38 European market (42 languages) with plans to add Australia, New Zealand, North America and UAE early 2016. The UK version of the Happy Studio website and the ‘new happy studio’ application is available on Apple store and Google play from the 16th December.
- McDonald's Happy Studio PitchI lead the pitch for the Happy Studio digital platform which covers 40+ countries and 30+ languages at McDonald’s Europe. I navigated through a grueling 8 month agency search process that pitted us against arguably some of the best digital agencies in the ad world today. Without any digital resources in the region, I tapped the networks global resources in Chicago and Sydney to build a pitch team of 3 people including myself and crafted the perfect pitch story. In the end, we bested more t
- MAD MAX: FURY ROADOverview: Development, Pre-Production, Script, Casting, Live Action (Namibia, South Africa, Australia), ADR, Post-Production, VFX, Sound, Music, Publicity, Home Entertainment, Publishing, Delivery, Awards Script supervision , Casting coordination, Schedule management and liason, Development tracking across years of production. Director's schedule managemnet across all activities, Post Proudction schedule coordination and managemnt (ADR, Sound/Music and VFX), Publicity liasion with stud
- Ghost In the ShellI worked alongside Paramount pictures to promote Ghost in the Shell. MPC's complex work required a close collaboration between the filmmakers and CG artists in Montreal, London and Bangalore who developed new shooting techniques and software tools to create the live action adaptation of the original Manga. I produced this 'making of' showreel to showcase MPC's stunning work on the movie.
Work history
F
F
Creative ConsultantFemale
London, United KingdomFreelance
Associate Creative Designer & WriterKojima Productions Co., Ltd.
Tokyo, JapanFull Time
Skills
- Content Ideation
- Brand Architecture
- Brand Campaigns
- Brand Collaboration
- Communication Presentation
- Communication Skills
- Community Building
- Graphic Art
- Graphics
- Writing
- Ceative Writing
- Commercial Writing
- Creative Writing
- Writing Music
- Pitch Design
- Pitch Development
- Pitching
- Client Pitching
- Client Pitches
- Business Pitching
- Creative Pitches
- Creative Pitching
- Foreign Languages
- Japanese
- Game Development
- Console Games
- Computer Games
- Game Design
- Song Writing
- Budget Negotiation
- Production Budgets
- Budget Allocation
- Investment
- Mentoring
- Business Mentoring
- Post Production
- Script Analysis
- Script Consulting
- Script Development
- Script Supervision
- Novel Writing
- Intellectual Property
- Client Focused
- Client Facing
- Client Meetings
- Client Presentation
- Client Negotiation
- Deal Negotiation
- Enterpreneurship
- Creative Entrepreneur
- Entertainment Industry
- Entertainment
- Emerging Technology
- Concept Generation
- Propellerheads Reason
- Creative Leadership
- Team Leadership
- Deadline Driven
- Machine Learning
- Driving Results
Education
Post Graduate Diploma in Business ManagementJolt
London, United Kingdom
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P
Music Industry, Recording, Mixing, Mastering, Audio Post ProductionPoint Blank Music school
- London, United Kingdom
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Awards
EE Mobile Game of the Year in 2020BAFTA
Presented by EE Mobile