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Ran and maintained all social media communications, developing strategies for growth, message planning and strategy for specific events. Supported in the marketing and social media communications of key events including The Boodles Tennis and Sir Elton John Concert. Managed the production of the Stoke Park Wedding Brochure 2016, collating and organising information and communicating with external suppliers.
Conducted market research with a focus group of 20 students for the 2013 student campaign. Supported in the live marketing campaign for the Unlimited Card, travelling the country to promote the card directly to consumers. Analysed competitor activity through extensive market research and presented the results back to Head Office.
Dissertation: (1st) How can brands maintain a consistent brand experience across social media