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Passionate about strategic and creative innovation. Driven to play a leading role in reshaping how brands build meaningful relationships with their customers in the post-digital world. Obsessed by culture, how people create and consume it in ever more fascinating ways, and how the best brands and organisations find meaningful roles within it.
Campaign Director leading the Agency team and working alongside a cross-party coalition (including Will Straw, Ryan Coetzee, Lord Gilbert, Lord Mandelson, Lord Cooper and Craig Oliver) reporting to Number 10 and The Prime Minister - with the goal of securing a 'Remain' vote in Britain's EU Referendum.
Partner / CEO / MD - building a new creative agency from start-up phase through to a headcount of 30 and revenues of £3.5m within 4 years. Responsible for setting the vision and culture of the agency as well as driving business development and being responsible for the strategic and creative direction of award winning output. 25% acquired by WPP.
Group Account Director – lead figure responsible for the relaunch of ING Direct through a £9m cross-channel campaign, as well as managing / developing the agency’s relationship and campaigns with Diageo across Bushmills Whiskey, Bulleit Bourbon and The Singleton Whisky.
Between 2004 – 2007, one of 5 Group Account Directors reporting into the MD and CEO. Ran a group of 25 people managing 6 accounts and Agency revenues of c.£3.5 million. Responsible for driving my client’s strategic and creative output, Group P&L, HR, new business, fee negotiations. Clients included: British Airways – managing a spend of c.£32 million in the UK and sitting on the global council. Responsible for the strategy and execution of campaigns for all cabins and services, most notably the re-launches of First, Club World, Short-Haul, Concorde and ba.com. ITV – managing an equivalent ATL spend of c.£120m promoting all on-air content. GSK (Ribena, Lucozade Energy & Sport – managing a combined ATL spend of c. £15m) across 3 iconic British brands.