Highly creative and strategic planner with both media and creative agency experience (amongst other things). I am currently working at VCCP Blue in London where I assist with the delivery of best-in-class strategies for Müller, Comparethemarket.com UK/Australia and Enertor (switching between the nuances of the yoghurt, insurance and insoles market is not as easy as it sounds). I believe that it should be a mandatory for all brands (from nimble start-ups to global FMCGs) to act with integrity and commit to innovation and creativity in order to deliver the best possible messages to their consumers (in the right place and at the right time). My personal interests are largely centred around music, technology and the sub-cultures that exist thereof. I'm fascinated by anything and everything that is alien to me and I've found that the best way to entertain this inherent curiosity is to go to new places and meet new people.
Lead planner on Müller and Enertor as well as working on both UK and Australia sides of the Comparethemarket.com business. Launched/re-launched two brands in my first year (Enertor and FRijj).
Generation Media are experts in the Youth, Toys and Games Markets, Media Planning and Buying, and Advertising to Children. Through our sister company, iGen, we also provide research on affordable budgets and make insight affordable, accessible and actionable.